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Boyle, Casey. Rhetoric and/as Posthuman Practice. CE, July 2016. Posted 08/06/2016.

Boyle, Casey. “Writing and Rhetoric and/as Posthuman Practice.” College English 78.6 (2016): 532-54. Print.

Casey Boyle examines the Framework for Success in Postsecondary Writing, issued by the Council of Writing Program Administrators, the National Council of Teachers of English, and the National Writing Project, in light of its recommendation that writing instruction encourage the development of “habits of mind” that result in enhanced learning.

Boyle focuses especially on the Framework‘s attention to “metacognition,” which he finds to be largely related to “reflection” (533). In Boyle’s view, when writing studies locates reflection at the center of writing pedagogy, as he argues it does, the field endorses a set of “bad habits” that he relates to a humanist mindset (533). Boyle proposes instead a view of writing and writing pedagogy that is “ecological” and “posthuman” (538). Taking up Kristine Johnson’s claim that the Framework opens the door to a revitalization of “ancient rhetorical training.” Boyle challenges the equation of such training with a central mission of social and political critique (534).

Boyle recounts a history of writing pedagogy beginning with “current-traditional rhetoric” as described by Sharon Crowley and others as the repetitive practice of form (535). Rejection of this pedagogy resulted in a shift toward rhetorical and writing education as a means of engaging students with their social and political surroundings. Boyle terms this focus “current-critical rhetoric” (536). Its primary aim, he argues, is to increase an individual’s agency in that person’s dealings with his or her cultural milieu, enhancing the individual’s role as a citizen in a democratic polity (536).

Boyle critiques current-critical rhetoric, both in its approach to the self and in its insistence on the importance of reflection as a route to critical awareness, for its determination to value the individual’s agency over the object, which is viewed as separate from the acting self (547). Boyle cites Peter Sloterdijk’s view that the humanist sense of a writing self manifests itself in the “epistle or the letter to a friend” that demonstrates the existence of a coherent identity represented by the text (537). Boyle further locates a humanist approach in the “reflective letter assignments” that ask students to demonstrate their individual agency in choosing among many options as they engage in rhetorical situations (537).

To develop the concept of the “ecological orientation” (538) that is consistent with a posthumanist mindset, Boyle explores a range of iterations of posthumanism, which he stresses is not be understood as “after the human” (539). Rather, quoting N. Katherine Hayles, Boyle characterizes posthumanism as “the end of a certain conception of the human” (qtd. in Boyle 539). Central posthumanism is the idea of human practices as one component of a “mangled assemblage” of interactions among both human and nonhuman entities (541) in which separation of subject and object become impossible. In this view, “rhetorical training” would become “an orchestration of ecological relations” (539), in which practices within a complex of technologies and environments, some of them not consciously summoned, would emerge from the relations and shape future practices and relations.

Boyle characterizes this understanding of practice as a relation of “betweenness among what was previously considered the human and the nonhuman” (540; emphasis in original). He applies Andrew Pickering’s metaphor of practice as a “reciprocal tuning of people and things” (541). In such an orientation, “[t]heory is a practice” that “is continuous with and not separate from the mediation of material ecologies” (542). Practice becomes an “ongoing tuning” (542) that functions as a “way of becoming” (Robert Yagelski, qtd. in Boyle 538; emphasis in original).

In Boyle’s view, the Framework points toward this ecological orientation in stressing the habit of “openness” to “new ways of being” (qtd. in Boyle 541). In addition, the Framework envisions students “writing in multiple environments” (543; emphasis in Boyle). Seen in a posthuman light, such multiple exposures redirect writers from the development of critical awareness to, in Pickering’s formulation, knowledge understood as a “sensitivity” to the interactions of ecological components in which actors both human and nonhuman are reciprocally generative of new forms and understandings (542). Quoting Isabelle Stengers, Boyle argues that “an ecology of practices does not have any ambition to describe things ‘as they are’ . . . but as they may become” (qtd. in Boyle 541).

In Boyle’s formulation, agency becomes “capacity,” which is developed through repeated practice that then “accumulates prior experience” to construct a “database of experience” that establishes the habits we draw on to engage productively with future environments (545). Such an accumulation comes to encompass, in the words of Collin Brooke, “all of the ‘available means'” (qtd. in Boyle 549), not all of them visible to conscious reflection, (544) through which we can affect and be affected by ongoing relations in rhetorical situations.

Boyle embodies such practice in the figure of the archivist “whose chief task is to generate an abundance of relations” rather than that of the letter writer (550), thus expanding options for being in the world. Boyle emphasizes that the use of practice in this way is “serial” in that each reiteration is both “continuous” and “distinct,” with the components of the series “a part of, but also apart from, any linear logic that might be imposed” (547): “Practice is the repetitive production of difference” (547). Practice also becomes an ethics that does not seek to impose moral strictures (548) but rather to enlarge and enable “perception” and “sensitivities” (546) that coalesce, in the words of Rosi Braidotti, in a “pragmatic task of self-transformation through humble experimentation” (qtd. in Boyle 539).

Boyle connects these endeavors to rhetoric’s historical allegiance to repetition through sharing “common notions” (Giles Deleuze, qtd. in Boyle 550). Persuasion, he writes, “occurs . . . not as much through rational appeals to claims but through an exercise of material and discursive forms” (550), that is, through relations enlarged by habits of practice.

Related to this departure from conscious rational analysis is Boyle’s proposed posthuman recuperation of “metacognition,” which he states has generally been perceived to involve analysis from a “distance or remove from an object to which one looks” (551). In Boyle’s view, metacognition can be understood more productively through a secondary meaning that connotes “after” and “among” (551). Similarly, rhetoric operates not in the particular perception arising from a situated moments but “in between” the individual moment and the sensitivities acquired from experience in a broader context (550; emphasis original):

[R]hetoric, by attending more closely to practice and its nonconscious and nonreflective activity, reframes itself by considering its operations as exercises within a more expansive body of relations than can be reduced to any individual human. (552).

Such a sensibility, for Boyle, should refigure writing instruction, transforming it into “a practice that enacts a self” (537) in an ecological relation to that self’s world.

 


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Lancaster, Zak. Discourse Templates in They Say/I Say. CCC, Feb. 2016. Posted 03/13/2106.

 

Lancaster, Zak. “Do Academics Really Write This Way? A Corpus Investigation of Moves and Templates in They Say/I Say.College Composition and Communication 67.3 (2016): 437-64. Print.

Zak Lancaster analyzes three corpora of academic writing to assess the usefulness of “templates” provided for student use in the textbook They Say/I Say (TSIS), by Gerald Graff and Cathy Birkenstein. Lancaster ultimately concludes that the most cogent critique of TSIS is not that it encourages students to use “formulaic” constructions but rather that the book does not supply students with the templates that academics actually use and hence, in fact, is not “formulaic” in ways that would most effectively shape students’ understanding of academic discourse (450).

Lancaster focuses on the book’s provision of specific sets of word strings to help students structure their arguments, in particular, first, phrases that acknowledge counter-arguments and second, those that concede to alternative points of view while, in Graff and Birkenstein’s words, “still standing your ground” (qtd. in Lancaster 440). Lancaster recounts that the use of formulas to guide students in incorporating others’ viewpoints has provoked debate, with some analysts endorsing the effort to supply students with explicit language for “moves” in the academic conversations they are expected to enter, and others characterizing the provision of such specific language as a “decontextualized” approach guilty of “reducing argumentation down to a two-part dialogue” (438).

For Lancaster, this debate, though meaningful, begs the basic question of whether the templates provided by TSIS actually “capture the tacitly valued discursive strategies used in academic discourses” (439). Lancaster finds this question important because linguistic analysis indicates that variations in wording shape “different roles for the reader . . . and different authorial personae, or stances,” conveying different values and encouraging different approaches to argumentation (440).

Lancaster cites research showing that what some linguists call “lexical bundles” are indeed common in academic writing across disciplines. “[H]ighly functional” phrases such as “it should be noted that,” or “the extent to which” are used more often by expert writers than by students (441). Lancaster’s example of “hedging formulas” such as “in some cases” or “appears to be” introduces his claim that such formulas have an “interpersonal function” in concert with their “ideational meanings” (442), supplying the same information but creating different valences in the reader/writer relationship.

Research on student texts, Lancaster reports, shows that students often succumb to what some scholars call “myside bias,” struggling to include counterarguments (443). In Lancaster’s view, evidence that students who are able to overcome this bias produce more complex, “mature” arguments (444) justifies strategies like those in TSIS to open students to a more dialogic approach to argument, which they may tend to see as a matter of “winning” rather than negotiating meaning (444). Lancaster claims, however, that TSIS could provide “more systematic attention to the details of language” to offer more substantive guidance in the ways these details affect interpersonal meanings (444).

Lancaster examines three corpora: one of expert academic writing drawing from “almost 100 peer-reviewed journals across disciplines”; one of “829 high-graded papers” by advanced undergraduates and “early graduate students across sixteen fields”; and one of “19,456 directed self-placement (DSP) essays” from the University of Michigan and Wake Forest University (444-45). Lancaster examined each body of writing using “concordancing software” to search for the exact phrases proposed by TSIS, to find other phrases serving the same functions, and to examine the precise contexts for each formula to make sure that it functioned like those featured in TSIS (445). The tables presenting the findings are based on “the normalized frequency” of occurrences rather than the raw numbers (446).

Analysis of the ways in which the writers in the corpora “entertain objections” revealed “six recurring options” that Lancaster ranks as moving from “direct” moves such as “Naming the reader” and “Naming your naysayers” (a characterization quoted from TSIS) through less direct moves that he denotes as “Unattributed” like “One might argue” or a passive-voice construction, to indirect phrases like nominalizations (“Another explanation”) or what linguist Geoff Thompson calls the “Hypothetical-Real” formula: phrases like “At first glance” or “It may appear that” that suggest that the writer will delve beneath the surface to present unrecognized truths (447-48).

Analysis indicates that first-year writers did consider alternative views at frequencies comparable to those in the more advanced work. In general, indirect phrases were much more commonly used than direct ones in all corpora; Graff and Birkenstein’s “Naming your naysayers” was the least frequently used option (448-49). Though they did “name the readers” more than the first-year writers, advanced writers preferred indirect approaches at higher levels than less advanced writers (450).

Lancaster posits that the use of more indirect choices by more advanced writers, counter to the guidance in TSIS, suggests that writers resist claiming to know what readers think, a form of “interpersonal tact” (448). Importantly for Lancaster, the specific phrasings offered in TSIS “do not appear in any of the corpora” (450). Similar but subtly different phrasings perform these functions (450-51).

Lancaster’s discussion of concession notes that while TSIS describes this move in terms of “‘overcoming’ objections” (qtd. in Lancaster 452), for linguists, such interactions create “solidarity with interlocutors by affirming and validating their views” (452). Lancaster draws on the work of James R. Martin and Peter R. White to base his analysis on the concept of “concede + counter,” in which a concession move is signaled with “high-certainty adverbials” like “undoubtedly” or “to be sure,” while the counter follows through the use of words like “yet,” or “at the same time.” Lancaster notes that in advanced samples, the opening concession phrase may not even appear (452), with the result that the move may be inconsistently tagged by the software (453).

Findings indicate more explicit use of concession by the less experienced writers (452). Lancaster proposes that this difference may result from the placement-essay writers’ sense that they were expected to “strike an adversarial stance” requiring more “direct language”; conversely, the software may not have picked up more subtle moves by more advanced writers (453). First-year samples were much more likely to include the kinds of wordings TSIS recommends, such as “It is true that. . . .” (454). However, none of the writers at any level used “personalized and overt signals” like “I concede that” or “Proponents of X are right” (454).

In investigating the “counter,” Lancaster discovered that the direct phrases encouraged by TSIS, such as “I still VERB that,” were not favored by any group; shorter, less direct wordings predominated. In fact, “On the other hand,” recommended by TSIS, tended to indicate a contrast between two positions rather than a “counter” following a concession (454).

Lancaster extracts three conclusions: all groups opted most often for indirect means of considering objections; writers consistently chose to “eagerly” endorse shared viewpoints when conceding; and less experienced writers used more direct concessions like those suggested by TSIS (455).

Differences in genre and context, Lancaster notes, may affect the validity of his findings. However, he sees “interpersonal tact” as “an implicit guiding principle” that is “pervasive” in academic writing (456-57). He notes that TSIS formulas do use hedges, but posits that the authors may not “see” these interpersonal markers because the hedging phrases have become naturalized (457).

In Lancaster’s view, TSIS often echoes a common perception of argument as a form of combat; he argues that the best academic writing more fully resembles a conversational exchange, and suggests that attention to the specific details of academic language provided by “systematic analysis” (459) such as corpora research can refocus instruction on how academics do incorporate interpersonal meanings into their discourse and how students can best use these moves when they wish to enter academic conversations (458-59).

 

 


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Dush, Lisa. When Writing Becomes Content. CCC, Dec. 2015. Posted 02/21/2016.

Dush, Lisa. “When Writing Becomes Content.” College Composition and Communication 67.2 (2015): 173-96. Print.

Lisa Dush compares the concept of “writing” that has historically grounded writing studies to the new forms of written communication engendered by technological change. In these new forms of communication, what has always been thought of as writing must now be understood by keeping in mind its nature as “content.” Extant ideas of what “writing” means, she contends, should not “be erased”; rather, the field should understand and acknowledge the tensions created by writing’s migration into new spaces and forms (183).

Dush argues that “writing” and “content” are metaphors with “attendant bundles”; those surrounding writing can be hard to identify (179). For Dush, writing implies an “agentive composer” producing what Jodie Nicotra calls a “discrete textual object” (181); an audience that can be analyzed and known to some degree (177); specific spaces; and specific and known social and professional roles such as “author, editor, and publisher” or relationships such as “famous author to fan, good writer to bad” (179-80). For Dush, this metaphor does not capture the emergent features of writing for digital spaces and does not furnish the conceptual tools to adequately critique or respond to the changes (181).

Dush defines “content” as “conditional, computable, networked, and commodified” (176; emphasis original). “Conditional,” she writes, refers to the degree to which creators of texts cannot easily know exactly where and how their work will be used; content is “characterized not by being finished or published, but rather by [its] availability for repurposing, mining, and other future uses” (176). It is “computable” in the sense that it is composed of numeric data, a form that allows “machine audiences” to “mine, rank, process, match, reconfigure, and redistribute it” (176); its format may change and fragments might appear in such places as search-engine lists (177).

“Networked” denotes the relationship of content not to the “speaker-audience dyad of classical rhetoric” but rather to audiences so vast as to call for machine analysis; because the audience cannot be authoritatively known, texts must tend toward “adaptation” to various audiences rather than “prediction” of an ideal fit (177). Dush cites Clay Shirky to note that the networked nature of content favors the production of more rather than less text, and “more arguably, democratic participation over hierarchy” (177).

Finally, content is “commodified.” Dush builds on John Trimbur’s distinction between “use value— . . . how well a thing meets human needs— and exchange value—value based on profit” (178; emphasis original). She illustrates this feature by noting that a tweet is not valued for its utility but for “the number of clicks and retweets it accumulates,” thus metamorphosing into advertising revenue (178).

Dush argues that recent attention to multimodal composition has not abandoned the metaphorical implications of “writing” as opposed to “content” (181), an approach that is not attuned to “what Jim Ridolfo and Danielle Nicole DeVoss call ‘rhetorical velocity'” (qtd. in Dush 182): that is, the rapid circulation of material via the manipulation of managers and strategists, both human and machine. Dush points to the ways in which this shift from “writing” to “content” risks a “disempowered” view of writers (183). She quotes Rahel Anne Bailie and Noz Urbina, authors of Content Strategy: Connecting the Dots Between Business, Brand, and Benefits, who recite a list of the ways that “[w]riters can’t be expected to be experts” and should therefore be subordinated to managers versed in content manipulation (qtd. in Dush 184). Dush responds that writing-studies professionals should take up this challenge: “[T]o avoid being written out of the work of writing, perhaps writers must indeed become experts at working with writing-as-content” (184). Such a focus, she argues, should be part of the curriculum at all levels of writing instruction (184).

This refocus, she writes, should embrace the fact that some of this approach already appears in some writing curricula, and, moreover, central aspects of writing-as-content lend themselves to applications and critiques grounded in rhetorical theory (184-85). She examines the “quad,” a figure from Kristina Halvorson and Melissa Rach’s Content Strategy for the Web, that surrounds a “core strategy” with four quadrants: substance, structure, workflow, and governance (185-86). Substance, Dush states, involves choices about the appropriate information in a message; she relates structure to James E. Porter’s arguments addressing the relation of circulation to delivery and cites work “in writing studies about composing in networked space” (187). Workflow and governance are the “people components” that echo writing studies’ emphasis on the “social and material nature of writing” (188).

Dush suggests that in considering where elements of content management are already being taught, for example in technical communication and in courses such as Writing for the Web, compositionists can move beyond document design to considerations of platforms and the rhetorical concerns that arise as information moves across them (188). Course designers should consider including more “content” vocabulary both in curricula and in course titles in order “to better signal to employers that our students are prepared to do content work” (189). Multimodal courses can move beyond applications that limit students’ ability to apply strategies central to content creation like tagging and search-engine optimization (189).

Dush addresses challenges raised by the shift to “content” such as inadequate working conditions imposed by the need to be constantly connected to social media and the disparity between the “humanistic” values of writing studies and the profit- and efficiency-driven impulses of the content-oriented workplace (191). She sees as important concerns the degree to which writing itself may be “devalued” and the possible corollary that writing as traditionally understood will no longer be “a feasible profession” (191).

For Dush, in order to foster the values of writing studies while addressing the shift to content, the field should determine appropriate “core strateg[ies]” to place at the center of Halvorson and Rach’s quad. Using knowledge of content management to further humanistic organizations and causes, developing critical language to interrogate such phenomena as the effects on working conditions and consequences for users, and resisting the naturalization of the changing relations between writers and industry should direct the field’s response to the shift (192-93). Ultimately, Dush writes

the risks of ignoring writing-as-content or, likewise, dismissing it, are that we may miss an important opportunity to expand the conceptual, research, and pedagogical purview of writing studies in ways that are appropriate to the digital age. (193)

 


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Costello, Lisa A. Research Paper to Blog Post. TETYC, Dec. 2015. Posted 02/05/2016.

Costello, Lisa A. “Blogging a Research Paper? Researched Blogs as New Models of Public Discourse.” Teaching English in the Two-Year College 43.2 (2015): 180-94. Web. 31 Jan. 2016.

Lisa A. Costello advocates for a “hybridized assignment” (180) in which students compose a traditional research paper and blog posts on the same topic. She researched the effects of this assignment by analyzing writing samples from a first-year course at a “regional college in the Southeast” (185). Her materials included “rationale essays” in which students reflected on their choices in responding to the assignment and comments on anonymous evaluations (185). The assignment called for the research essay to explore a problem and a range of solutions and the blog post to advance a specific solution (183-84).

Costello designed this assignment to respond to her conclusion that her students’ research projects were addressed to her as the primary audience and that students seemed reluctant to express their opinions (181). One goal in the assignment was to provide a richer sense of audience and to encourage students to recognize and experience how including personal expression in their writing affected their rhetorical presence (182).

Costello cites Kathleen Blake Yancey’s call for attention to “new models of writing” (qtd. in Costello 180; emphasis original). Yancey also urges teachers to attend to the need for students to engage more deeply in public forms of writing, especially online writing, which, according to Costello, she characterizes as “everywhere” (qtd. in Costello 180). At issue is student ownership of writing and their awareness that their writing can have effects beyond the classroom (181). Costello argues that blogs can encourage this sense of ownership, especially by tying into writing that students already do by choice in various digital venues (181, 185). Her goal is to

help students create a bridge between the writing they “want to do” with writing they “have to do” by framing that writing as personal and a part of public discourse; it is writing that has real consequences. (181)

For Costello, the hybrid assignment exploits the advantages of the two genres. While blog writing can incorporate the personal as well as invite response, thus raising students’ stake in their work, it can veer toward unsupported personal opinion; to be expert enough on a topic to write with authority requires research and critical evaluation (184-85). Costello contends that writing the research paper first provides students with an increased sense of authority and confidence (186). At the same time, the possibility of a responsive audience resulting from a blog promotes an awareness of varied perspectives that may be missing from an academic research project that will only be seen by the teacher (185).

Costello incorporates these points into her three reasons for choosing blogs as an adjunct to a research paper: Unlike Facebook and Blackboard, blog sites permit a degree of customization that increases students’ sense of ownership; blogs promote interactivity that expands perspectives; and they support the plank of composition’s mission that values participation in civic discourse (182-83). She sees combining the “new form” discourse enabled by blogs with “‘old form’ research” as a way for students to develop and communicate “nuanced opinions” (183).

She further contrasts blogs with print options like brochures and chapbooks, which reach limited, defined audiences and do not offer the breadth of rhetorical demands inherent in blogs. Blogs, she states, provide participation that is “immediate and interconnected” (184). She sees the “potential” for “instant response” as immediacy, and notes the interconnectivity achieved when students incorporate links to their research in their blogs, knowing that readers can evaluate the information independently (184; emphasis original). Moreover, blogs, unlike other formats, allow for other tools to invite audience interaction, such as videos, polls, and games (185).

Costello notes that blogs may not generate responses, but she contends that even a print communication like a brochure with a specific audience can be easily ignored. She argues that students’ sense of a virtually infinite audience alerts them to the rhetorical possibilities embedded in their positions; calling that audience into being shapes students’ sense of a public to address (186, 187). Furthermore, she writes, the expanded audience increased the odds of a response (187).

She notes that some students still feared expressing their views to possibly hostile readers (186); a student who did receive a challenge to his position asked her to guide his response and had to be redirected to understand that “this continuing dialogue in the public realm was now up to him” (187).

Costello provides student writing samples in support of her claim that converting the research assignment to a blog post resulted in such gains as “stronger personal stance[s],” increased support for points, more direct and effective organization, and an expanded recognition of varied perspectives (188-90). Of one student’s blog post, Costello writes, “This entry underscores not only that the audience is present, but that [the student] is a part of that public that can effect change” (190).

Limitations include the small sample size, the possibility that constraints on access to blogging platforms may affect participation, and the degree to which the blog format itself challenged some students (190). Some students’ sense, as one student wrote, that they were “vulnerable” as a result of expressing themselves to a blog public also affected the results (qtd. in Costello 191). Costello responds that despite the difficulties the assignment may have presented to some students, the act of venturing into a public forum “got them thinking about the implications” of presenting a position in such a space (191). She cites Howard Rheingold to argue that while possession of a tool does not guarantee efficacy in its use, awareness of the potential of a tool and practice with such tools increases agency in new media environments (192).

Although recognizing that not all students will adapt easily to the new rhetorical demands of blogs, Costello reports “[i]ncreased interest and engagement,” “increased commitment to their topics,” and “increased . . . complexity and depth” in their discussions of their topics (191). Students with practice in such rhetorical flexibility, she writes, “may be more likely to become active participants in their worlds” (192; emphasis original).


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Sealey-Morris, Gabriel. Rhetoric of Comics. CS, Spring 2015. Posted 06/04/15.

Sealey-Morris, Gabriel. “The Rhetoric of the Paneled Page: Comics and Composition Pedagogy.” Composition Studies 43.1 (2015): 31-50. Web. 28 May 2015.

Gabriel Sealey-Morris argues that comics can enrich college students’ rhetorical education, supplying opportunities for students to meet the outcomes called for by the WPA Outcomes Statement for First-Year Composition and the NCTE Position Statement on Multimodal Literacies. In Sealey-Morris’s view, although the recognition of comics as a complex form of literary activity has been well noted in critical circles, rhetoric and composition has been slow to take up the benefits offered by using comics as a pedagogical tool in the writing classroom (32).

Sealey-Morris examines competing definitions and critical takes on comics by specialists and artists, exploring such issues as the relative priority of words and images (34). He presents comics as a vehicle for enhancing students’ rhetorical and critical abilities by arguing that they meet each of four WPA outcomes—rhetorical knowledge; critical thinking, reading, and writing; knowledge of conventions; and processes—as well as the call for more intensive attention to digital literacy and production in both documents.

Sealey-Morris presents comics as an enhancement to rhetorical knowledge by virtue of the medium’s demands for a “radically different kind of literacy” (33) in which the juxtaposition of words and images expands the interpretive possibilities as well as their complexity. He notes also the role that the medium often elicits from authors (36). He argues from sections of the NCTE position paper and from work by Scott McCloud that the separation of word from image required by conventional prose and represented as “maturation” elides the degree to which children naturally combine words and images to communicate. Sealey-Morris sees comics as operating on a rhetorical level that foregrounds more choices and possibilities than either words or images alone can permit snd re-opens the potential for a “rhetorical richness” that may be lost as children are weaned away from seeing images as equal components of expression (35). Sealey-Morris explores comics authors’ relationships to their own work as they create their “authorial ethos” in the process of interacting with varied audiences in different ways, often by depicting themselves as characters in their comics (36). Such recognition of the effects of a wider range of rhetorical choices than prose can allow as well as of the options for designing oneself as a visible component of a communicative act, Sealey-Morris argues, lend increased range and depth to the rhetorical knowledge college writing students are asked to acquire.

The interpretive complexities Sealey-Morris discusses also encourage critical thinking and reading, as well as critical attention to writing as students begin to produce their own comics. Critics present a range of views of how the relation between panels and their contents affects readers’ construction of narratives, their impressions of time, and their choices of reading strategies (37). Sealey-Morris argues that comics cannot be read “superficial[ly]” (38); they demand constant work as readers move between language and images within panels, additionally assessing the overall relationships established by the arrangement of different components on the page (37). Readers, moreover, must choose among a range of possible orders for encountering the text (37). For Sealey-Morris,

[i]mmersion in a comics page is more difficult than in prose, which is temporal and necessarily sequential, or in the presence of image only, which is static and visible within a self-created context. (38)

Such challenges to reading result in a “critical distance” in which conventional responses to reality become unavailable; at the same time, exposure to images of body language and gesture simulate “the work of interpreting real life” (38). For Sealey-Morris, these contributions to the activity of reading encourage students to develop a much more varied rhetorical and critical repertoire.

Comics, Sealey-Morris contends, can also help students develop knowledge of conventions. He presents examples from Understanding Rhetoric: A Graphic Guide to Writing, by writers Elizabeth Losh and Jonathan Alexander and artists Kevin and Zander Cannon to illustrate how a comics presentation can both lay out an academically sophisticated argument and teach an academic convention like citation (39-40). He further draws on examples of work by comics artists to argue that the intensive revision and recursive development of a comics page instills in students both an understanding of the importance of writing processes and an appreciation for the ways collaboration can increase rhetorical choices and effectiveness (41). Collaboration, in this view, is becoming more and more central as multimodal literacy assumes heightened importance in literacy education (42).

To argue for the effectiveness of comics as a means of enhancing students’ digital literacy, Sealey-Morris draws on Richard Lanham’s contention in The Economics of Attention that print “is marked by ‘fixity’ and ‘invisibility,’ as it delivers meaning without calling attention to itself as a medium” (45). In contrast, the image/word juxtaposition and tension unavoidable in comics demands awareness of the role of the medium in the communication process, thus alerting students to the complex pressures inherent in rapidly changing communicative technologies (45-46).

Sealey-Morris points out that the technical difficulties students might face in actually generating comics within classroom environments have been addressed by the recent distribution of a number of relatively simple, cheap, or even often free apps that can be used to create the necessary images (46). Such production is important for the college writing classroom, he argues, not just for its contribution to critical thinking and rhetorical knowledge, but also for the degree to which it can support student ownership of their work. Quoting Jared Gardner, Sealey-Morris sees words as easily available for passive consumption and thoughtless deployment in “an environment in which, for writers, the ‘choice of tools (pen, typewriter, laptop) have become irrelevant'” (48). Sealey-Morris again contrasts the effects of producing comics, an activity in which the multitude of complex elements and choices make rhetorical action a much more demanding and absorbing effort than, in his view, print generation has become, thus encouraging increased thoughtfulness and awareness of the effects of each choice (49).


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Gallagher, John R. Templates in Web 2.0. C&C, Spring 2015. Posted 04/14/15.

Gallagher, John R. “The Rhetorical Template.” Computers and Composition 35 (2015): 1-11. Web. 25 March 2015.

John R. Gallagher addresses the role of the “template” as a component of the rhetorical situation when writing for Web 2.0, a question with implications for the debate over the relationship between form and content. He bases his claim that Web templates can be used creatively, flexibly, and even subversively on his own experiences as well as the responses of students to an assignment designed to increase attention to the role of templates in guiding writers’ actions. In particular, he focuses on Facebook’s “profile” and “cover” photos to illustrate how users of these standard forms can reinterpret the possibilities they offer.

To situate the template in the form/content debate, Gallagher presents the concerns of Kirsten Arola that as a preordained form, templates allow writers to insert content without consideration of the role of form. The form becomes “invisible” (qtd. in Gallagher 1). To address this claim, Gallagher reviews the scholarship of the rhetorical situation, which has historically revolved around the question of whether the situation or the intentions of the rhetor call forth “rhetorical discourse” (2). Gallagher affirms subsequent scholarship on the rhetorical situation that maintains that rhetor and situation are not discrete entities available for analysis in isolation, but rather are components of a process in which situation and rhetor are constantly repositioned by their interactions with each other and with their contexts (3). In this view, no situation is ever self-contained; its final meaning is always deferred as it awaits “another word or idea with which to create a comparison” (3).

Application of genre theory allows Gallagher to foreground how Web 2.0 contexts develop through social interaction as users of templates share “standardize[d]” processes and options that are nonetheless open to interpretation and multiple iterations (4). Gallagher argues that users participate in the creation of the conventions that characterize Web 2.0 discourse, including the ways templates can be manipulated. Far from being a stable form that dictates particular responses, Gallagher contends, templates, like genres, “are stable only in their historical and temporal contexts” (4), always subject to updates and new uses in which the actions of writers make the form meaningful (8). While the template privileges certain decisions and choices, Gallagher writes that all forms of media require rhetors to work within constraining boundaries and to explore the possibilities within those boundaries for meeting rhetors’ goals (8).

The developers of templates are also actors within the situation of which the template is a part, updating and revising templates in response to user actions (4). Ultimately, although the template does provide “a baseline series of choices” (4), what the template invites depends on the ways writers find to use it: “A template is never complete without a writer” (8). Gallagher disagrees with Arola: the influence of a template only vanishes when writers fail to think of the template as “a rhetorical tool” (5).

Gallagher provides examples of his own use of the Facebook profile and cover photos as well as the status update template to show that the content inserted into these forms can take on varied and unexpected meanings depending on his individual decisions about selection and arrangement of the standard elements (5-7). He includes a classroom assignment, “Examining the Template on the Internet,” which asks students to take explicit notice of the role of the template as they use it: “to see design, layout, and arrangement as part of content” (9). Reflective writing on this assignment generates discussion on how changes to templates alter rhetorical opportunities, how different templates on different sites affect such opportunities, and how the privacy elements in template use affect decisions about audience (10). Gallagher argues that a fuller awareness of templates as an element in rhetorical situations will make visible the ongoing construction of meaning their flexibility and openness to iteration enable (10).