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Elbow, Peter. Text and Time. CE, Sept. 2019. Posted 11/07/2019.

Elbow, Peter. “We’ll Sing Like Birds in a Cage: Text and the Dream of Eluding Time.” College English 82.1 (2019): 29-40. Print.

Contributing to an issue of College English dealing with the relationship between literacy studies and “text,” Peter Elbow explores the implications of different lenses we can use to look at language: speech, writing, composition, and text.

He prefaces his piece with a quote from the Greek philosopher Anaximander of Miletus regarding the boundedness of human activities by time and a sections from a poem, “As I Walked Out One Evening,” by W. H. Auden. Elbow later quotes two lines of this poem: “O let not Time deceive you,/You cannot conquer Time” (37). His article addresses the ties among the four lenses and human attitudes toward time.

Elbow maintains that writing itself arose from the need to cross from the embodied actions of speech to the more distanced communication of the written symbol. All writing systems, he contends, owe their existence to the use of rebuses, “visible pictures that represent audible sounds” (30). He illustrates the use of the rebus technique to convert an abstract word like “belief” into writing through images of a bee and a leaf, then goes on to trace the transition from using the meanings of the pictures to using their initial sounds to represent phonological sounds; thus, the Semitic word aleph, meaning “ox,” led to a drawing of an ox’s head that represented the initial sound of the word and that came to be the letter A (31).

In Elbow’s view, “writing” retains the connection to the embodied through its invocation of the physical actions and environments associated with putting marks on page or screen. However, he states, as writing studies aspired to academic standing, the implication of the “ordinary” and “everyday” inherent in “writing” no longer served and practitioners sought “a fancier word” (32). “Composition,” denoting something that Elbow claims no ordinary person ever sat down to write, does at least, in his estimate, capture the “process” involved in writing (32). However, Elbow claims, “composition” soon became ordinary in its own right and succumbed to an even more erudite term, “text.”

Elbow provides definitions for the three lenses. Text “foregrounds writing as a transaction of pure meaning” that “disconnects writing from persons, bodies, sound, time” (33). The writing lens, in contrast, evokes writing as “action by humans taking place in time,” while composition “ties writing to the classroom,” where it is “an exercise—not the real thing” (34; emphasis original). Elbow discusses a tension between seeing writing as private in that most of what people write, in drafts for example, will never be read by anyone else, and seeing it as public because “in the process of producing anything, we are haunted by that third-grade teacher-reader peering over our shoulder at every word we put down.” He proposes that such oppositions are each, “in a sense,” correct, and the true discussion should focus on “which lens is most useful” in a specific context (35; all emphasis original).

Elbow ties the “text” lens to time with an analogy to King Lear, arguing that Lear’s fatal actions were failed efforts to control and elude time. The effort to “create works that will last,” in his view, is a similar strategy to escape time (36).

Contending that text lends itself to the sense that words can “last forever” as well as to an illusion that we can take in the entirety of a “string of words” simultaneously, Elbow responds not only that texts can disappear physically but that meanings are ephemeral; moreover, reading is an activity bound to the progress through a text in time (37). At the same time, he writes, the success of text ultimately is a function of narrative, which “carrie[s] us forward from word to word” (37). He also finds the imprint of time in intonation, the way even silent readers have been shown to hear emphasis and even musical qualities in what they read, thus returning writing to the space of the body and therefore time (37-38).

Elbow proposes the “voice” lens, which he says reminds readers that “the words emerged from a physical body” (38). “Writing” similarly evokes a living being making choices, while “the text lens downplays time, person, voice, sound, and body” (38; emphasis original). He endorses reading aloud to audiences as a way of producing language that is “clearer and easier to process” (39). Ultimately, he claims, in order to come to life, text must give up “the dream of eluding time” (39).


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Borgman & McClure. Advantages of Online Teaching and PhD Studies. FORUM Fall 2019. Posted 10/30/2019.

Borgman, Jessie, and Christine I. McClure. “The Ultimate Balancing Act: Contingent Online Teaching and PhD Coursework.” Forum: Issues about Part-Time and Contingent Faculty 23.1 (2019): A3-A8. Print.

Jessie Borgman and Christine I. McClure recount how the opportunity to both teach and take courses online allowed them to develop professionally and pursue rewarding careers.

The writers are long-time contingent teachers with wide experience in online environments. Both are pursuing PhDs in technical communication programs. MClure takes both face-to-face and online courses, while Borgman’s are all online (A3). As they pursue their graduate studies, they have both experienced teaching full loads as contingent faculty, taking on multiple courses at a range of institutions (A4-A5).

They note that they encounter negatives common to contingent positions, such as pay levels not commensurate with their professional standing (A4), “identity issues,” and “lack of professional development opportunities” (A5). They report heavy workloads, including the need to read and respond to a huge amount of student work, to keep with their own coursework, and to continue their own research and writing (A4). They write that this workload has affected their stress levels, their abilities to find time for their families, and their health (A4).

However, the authors contend that their strategies for dealing with these characteristics of their teaching jobs as well as their PhD coursework have allowed them to pursue career directions that would not have been possible without online education. Acknowledging literature that claims that online teaching is more time- and energy-intensive than face-to-face work (A4), Borgman and McClure simultaneously find the ability to work online both as teachers and as students “freeing” (A3).

A strategy they cite as both freeing and enabling is the recognition that they are not tied to “9-to-5 lives”: they “must always be prepared to do what [they] can when [they] can.” They characterize this situation as “a new fluid workspace” that has allowed them to meet demands that would otherwise be impossible (A4).

They also note personal characteristics they believe contribute to their achievements. These include being “extremely organized,” “highly motivated,” and possessed of “excellent time management skills” (A3). They have developed the ability to use synched calendars to coordinate the many intersecting threads of their job, coursework, and home requirements (A5-A6).

The lack of professional development led them to accumulate their own strategies over their years of teaching; they cast their decisions to enter PhD programs as a desire for “more” (A5). They also find that their coursework has led to networks and collaborative alliances that allow them to grow “more confident” about their career trajectories (A5).

One advantage they cite for their online trajectories is the ability to avoid heavy debt loads. They find that flexibility in their programs and employment allows them to take time off as needed to accumulate funds and that financial assistance may often be available from institutions where they work and study (A6).

Borgman enjoys the freedom afforded by contingent work, as well as the opportunity to teach at a wide range of institutions; she does not seek tenure-track employment. McClure notes the value of the benefits she now receives in her current full-time position as an instructor, but is pursuing her research agenda to work toward a tenure-track job (A6).

The authors stress that working online as contingent faculty and studying online need not, “at least for some,” be a “disadvantage” (A6).

Being online students and educators has been more of a blessing in both our lives than a hindrance; we have been able to pursue more opportunities than we had imagined. (A6-A7).

 


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Flowers, Katherine S. CCCC’s National Language Policy Revisited. Sept. CCC. Posted 10/24/2019.

Flowers, Katherine S. “Writing Studies’ Concessions to the English-Only Movement: Revisiting CCCC’s National Language Policy and Its Reception.” College Composition and Communication 71.1 (2019): 31-59. Print.

Katherine S. Flowers reports on the creation and reception of the National Language Policy (NLP) approved by the Conference on College Composition and Communication (CCCC) in 1988. Noting that a large body of scholarship has addressed the 1974 statement on “Students’ Right to Their Own Language” (32), Flowers contends that her focus on the NLP highlights the “potential pitfalls” inherent in some of the moves she traces in the creation and dissemination of the NLP (33).

Policy development for CCCC, Flowers writes, is about “engagement” with important stakeholders and issues surrounding writing studies, but she argues that scholars contributing to the creation of policy may not always accord perfectly with each other as to exactly what the policy is meant to do or what it means in practice (32). In the case of the NLP, Flowers sees in it a desire to find common ground across constituencies, which, in her view, led to a problematic policy that should be re-examined and revised (36, 51).

Flowers traces the NLP’s inception from the early 1980s, when Geneva Smitherman-Donaldson advocated for “a new policy that ‘would reassert the legitimacy of languages other than English, and American dialects other than standard’” (qtd. in Flowers 35). Though some argued that the “Students’ Right” document was sufficient, the rise of the “English-only” movement inspired increased attention to the question (36). Chairing the new Language Policy Committee, Smitherman-Donaldson pressed for the new statement, and the policy was passed at the Annual Business Meeting, March 19, 1988 (36, 54).

Flowers examines the policy and its reception through a “sociocultural linguistics approach” that explores “what meanings are being presupposed and created, and by whom, and how those meanings evolve, and to what ends” (37). She analyzes the NLP itself along with archival contents held at the University of Illinois at Urbana-Champaign for the National Council of Teachers of English (NCTE) (37).

A decade of correspondence in these archives detailed the development of the policy over time as well as a mailing done in 1991 to disseminate the policy to a wide range of stakeholders, including “school district superintendents,” “the state director/supervisor of language arts in each state,” “every member of Congress,” “every governor”—in short, a long list of recipients (37-38). Responses arrived from governors, representatives, and education professionals from twenty-six states, Puerto Rico, and Washington, D.C., as well as from the executive director of the prominent English-only group, U.S. English (37).

Flowers explores scholarship contending that English-only policies advance the oppression of marginalized groups while obscuring the degree to which communication consists of more than languages. This scholarship points out that multiple languages have always been a part of U.S. classrooms and communities and sees the existence and encouragement of diverse language use as a strength. Yet, Flowers argues, “many of writing studies’ policies and pedagogies” adhere to what Xiaoye You and Suresh Canagarajah call a “monolingual orientation” (34-35). Flowers sees signs of this orientation in the language of the NLP itself, for example in that it twice refers to English as “the language of wider communication” and promotes “respect” for English, which, in Flowers’s view, does not need enhanced respect (36).

The main focus for Flowers is the response to the 1991 mailing. Noting that many of the responses were almost certainly written by staff, she assigns authorship according to “whose office or organization sponsored that letter” (38). Her research question was “How did public policymakers interpret CCCC’s stance on English-only policies?” (38).

Expecting her coding to lead to many variations, Flowers writes that in fact each of the 60 responses she examined could be assigned to one of four categories (40). The largest category, represented by 24 letters, was “Noncommittal.” Respondents in this column may have sent standardized forms or, as she says about the example from a Michigan state representative, “grappled with” the issue (47), writing only that they “remain[ed] flexible” (qtd. in Flowers 47). Such responses, Flowers posits, may indicate that the writers may have been persuadable.

The next largest category, consisting of 18 responses, praised CCCC’s anti-English-only stance. Responses from officials and public figures like Texas Congressman Henry B. Gonzalez reinforced concerns about the negative effects of English-only policies and echoed contentions about the importance of multilingualism to the United States’ place in the global community (39-40). Others envisioned putting the policy statement to use in developing future initiatives, although Flowers suggests that such hopes may have been overly optimistic (41).

In eleven responses, Flowers’s coding revealed a view of CCCC as a “hesitant critic of English-only policies” (41). Flowers cites replies from Alaska and Hawai’i as examples of the argument that American culture has always been multilingual (42). In Flowers’s view, “the NLP essentially calls for English Plus” while the superintendent of the Hawai’i Department of Education references “programs that do not center English at all,” such as courses taught in and requiring immersion in the Hawai’ian language (43). The emphasis in such responses, Flowers writes, is on promoting “language rights and diversity” (43).

Flowers finds most troubling “how easily” (47) knowledgeable policy makers such as Senators Paul Simon and Dennis DeConcini found the NLP to be supportive of English-only positions. Flowers quotes instances in which the seven who took this view drew on the text of the policy itself to depict it as advocating monolingualism as an aid to widespread “communication” and as an antidote to “segregation” (43). Flowers foregrounds the response from the executive director of the English-only organization, U.S. English, who writes that his group “fully supports the resolution adopted by CCCC” (qtd. in Flowers 43). In her view, the text itself “was so focused on the English language” that even careful readers could arrive at such conclusions (46).

As remedies, Flowers suggests research into how such public engagement by writing studies is developed and functions as well as how such policies are read across time (49-50). In terms of action, she proposes, first, that “[d]ecentering English” should lead policy writers to “abandon the notion that English is a necessary component of composition” rather than, in Ellen Cushman’s words, “one of many language assets available to writers in this world” (qtd. in Flowers 51). Second, scholars should refocus on “Students’ Right to Their Own Language,” recognizing challenges to the assumptions behind language as a right while promoting “a reflexive, practice-based approach” that accords users agency in determining their own language needs (52).

Finally, writing studies can more fully endorse the existence and value of “translingual practice,” which would “focus less on particular codes and more on creating opportunities for students to learn to communicate across languages and modes” (53).

 


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Schey and Blackburn. Queering Normative Literacy. RTE, Aug. 2019. Posted 10/16/2019.

Schey, Ryan, and Mollie Blackburn. “Queer Ruptures of Normative Literacy Practices: Toward Visualizing, Hypothesizing, and Empathizing.” Research in the Teaching of English 54.1 (2019): 58-80. Print.

Ryan Schey and Mollie Blackburn discuss a study of their students in an “arts-focused charter high school in a Midwestern city” (64) as the students responded to Steve Brezenoff’s novel Brooklyn, Burning. The course was an “LGBTQ-themed” (58) literature course for juniors and seniors (64). The authors argue that the book created “ruptures” of normative literary practices, highlighting how readers’ responses to these ruptures could either shut down discussion or provide opportunities for learning (59).

Schey and Blackburn detail their research methodology, in which they combined ethnography and teacher research (63). Schey acted as participant-observer while Blackburn conducted “practitioner inquiry,” designing curriculum and assessment procedures (64). Materials for analysis included curriculum documents and student work, as well as field notes, audio and video recordings, and entrance and exit interviews (67). Thirteen of the fourteen enrollees in the course participated. Schey positions himself as a “white straight cis man” and Blackburn identifies as a “white queer cis woman” (66). Both have extensive experience working in support of LGBTQ groups.

The authors differentiate between LGBT scholarship and queer theory. The former, they write, “tend[s] to characterize sexuality and gender as stable, using positivist and modernist lenses” (60). In contrast, queer studies “destabilize fixed notions of gender and sexuality” (60). The authors review a number of studies that they feel can endorse not only “heteronormativity” but also “homonormativity,” when “binary framings” lead to “oversimplification” of students’ perceptions of sexuality and gender (61).

Literacy, for these writers, is itself ideological, influenced by context and extant power relations; they discuss how differently a student might read a text with friends as opposed to under the scrutiny of teachers (61). Classroom power relations make some forms of literacy response “normative and dominant”; queer theorists like those reviewed by Schey and Blackburn attempt to disrupt such processes and open the way for alternatives (62).

Reading experiences that confront students with ruptures in their normalized expectations, in the authors’ view, force them to attend to inherent possibilities that are otherwise obscured (63). Rather than addressing confrontations with such ruptures as “individual cognitive experiences,” the authors argue for a perspective contextualized within a social environment, an approach that they write requires more attention to race than is often provided (62). They turn to R. A. Ferguson as a scholar who, by “vehemently den[ying] the discreteness of any category such as gender, sexuality or race” offers a lens through which students can encounter generative ruptures (63).

Arguing for their ethnographic approach as a means to address “oppressive power relations,” the authors write that of their thirteen students, one was “white and Asian,” while the rest were white (64). A chart classifies the students, with a caveat that the students’ gender and sexual identities were “mulitiple, variable, and fluid,” with some changing after the study ended. Five were straight and cis gendered; a gay trans man was not named in the study, while another woman identified as queer and another as a lesbian (65). Three of the named students are listed as fluid in gender.

Brezenoff’s book, Ryan and Blackburn contend, functions as queer in that the “ruptures” it creates resist normative modes of literacy. They follow a brief plot summary with the statement that the novel “queers gender . . . but it also queers sexuality, families and homes, and time” (66). The gender of two of the main characters cannot be ascertained, nor can their sexuality. The novel contrasts the heteronormative contexts from which these characters emerge with a context in which characters play changing roles as partners and caregivers; moreover, an unusual chronology defies attempts to impose “order and stability” (66).

In the introduction to the article, Brezenoff suggests that his work reacts to attempts to assign fixed gender and sexuality through stereotypical, sexist characteristics; the authors write that his refusal to gender the two characters “destabilized not only sexist practices and ideologies but also those grounded in cisnormativity” (59).

The authors recount classroom discussions in which students grappled with “seeing” versus “visualizing,” “understanding” versus “hypothesizing,” and “connecting” versus “empathizing.” Some students expressed frustration that Brezenoff’s handling of characters made it hard to “gaze directly at the characters and find them legible according to [their] normative definitions of gender and sexuality” (69). The authors contrast other students who used the textual ambiguity to “visualize alongside” the characters, as if “looking over [their] shoulders,” thereby adopting new perspectives (69). Ambiguity, one student suggests, invites more readers to identify with the characters because they can imagine different characteristics.

Similarly, some students wanted to understand definitive answers to questions raised by the text, such as the cause of a fire (71). The authors contrast this need with the willingness of other students to “hypothesize” alternatives in which concrete characteristics were seen as contextual and fluid rather than fixed in specific bodies (72). According to the authors, the need to reduce ruptures to “fixed, stable, and singular knowledge” cast ruptures as “problems” rather than as “expanded epistemological practices” that invited “different ideas through different pathways” (76).

The authors recount a single mention of race as a rupture students struggled to address. One of the more resistant students said that he could not deal with ambiguity in race along with his uncertainties about gender and sexuality (72-73). Other students explored various ways of finding empathy across what the authors see as “white homonormative interpretations” (73), but the bell rang and ended the discussion. In contrast, the authors argue that the book’s depiction of a character’s addiction encouraged students to visualize the addiction as only one part of the character’s situation, thus allowing them to empathize in ways a narrower portrayal would have curtailed (74-75). Schey and Blackburn contend that the ability of several students to connect with characters with addictions but not people of color reflects national attitudes that equate addiction with criminality in Black people but with illness in need of care in whites (76).

In the authors’ view, presenting students with texts that create ruptures in their normal reading processes imposes risks, but that such ruptures can become “opportunities” rather “obstacles,” means, they contend, that “reading with ruptures is a risk worth taking” (77).


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King, Carolyne M. Reading as Embodied Practice. Comp Studies, Spring 2019. Posted 09/16/2019.

King, Carolyne M. “The Reader in the Texbook: Embodied Materiality and Reading in the Writing Classroom.” Composition Studies 47.1 (2019): 95-115. Web. 09 Sept. 2019.

Carolyne M. King argues for increased attention to the material aspects of student interaction with texts as they read. In her view, helping students understand how their situated physicality shapes the reading experience will enhance their ability to create meaning (97). She contends that writing pedagogy, particularly as it addresses reading in a pair of widely used readers, takes only “limited” account of the material process of reading (96).

Examining references to reading in a range of textbooks, King notes that they encourage activities such as underlining and highlighting, as well as marginal annotation, but states that attention to the “bodily involvement” and “sensory aspects” of these behaviors is nonexistent (98). She maintains that the textbooks fall short, as well, in considering how different media affect students’ ability to follow standard advice about effective reading; even when new media are addressed, attention to these experiences “largely focuses on changing technologies, . . . subtly giv[ing] agency to literacy tools as they act upon the body” (98) rather than on how students’ meaning-making activities change.

King draws on research by Christina Haas, Kristie Fleckenstein, and Sondra Perl to ground the claim that context and physical involvement, such as Perl’s “felt sense,” affect how readers respond to and make use of texts (97). Disability studies extend this understanding by illustrating, in King’s view, how classroom practice often advances what Rosemarie Garland-Thomson calls a “normate,” defined in King’s words as “the physical manifestation of the collective, un-stigmatized characteristics of a culture” (101). Normates provide expectations about what students should be able to do with a text without regard for the differences in the lived experience of individual readers, for example projecting a textbook as “an object that all students can carry, hold, and read” (101). King finds textbooks a rich area for study of these expectations because they purport to “describe what students should do when reading” (101).

King develops her argument by analyzing two textbooks that focus on reading but are widely assigned in writing classes (102), Ways of Reading by David Bartholomae and Anthony Petrosky (Ways) and The Elements (and Pleasures) of Difficulty, by Mariolina Salvatore and Patricia Donahue (Elements). As sources of “authoritative instruction in how students should read,” these books, in King’s view, provide opportunities to investigate how they further a normate treatment of the material features of reading (99; emphasis original).

An illustration demonstrates that the two books provide closely spaced text with narrow margins and minimal white space (103). King argues that such formatting choices make assumptions about a reader’s ability to focus on small text and discourage interaction other than underlining and highlighting (103). The texts do not suggest anticipation of a reader who might need a magnifying glass, for example, and could not take in the page “holistically,” as this format invites (104). King suggests that variations in font, unlike the uniform features of these texts, might encourage student awareness of how such features affect their engagement with a text (104).

For King, the metaphors the books use to describe reading also pay inadequate attention to the embodied aspects of interaction with a text. Ways calls reading a “conversation,” but, King argues, does not envision how different bodies might understand or participate in conversation differently and thus respond differently to the metaphor (105). Elements offers a “transaction” as its metaphor, using the embodied language of “voice” but, King contends, focusing on thinking, stating that “reading involves . . . thinking the thoughts of another, inhabiting someone else’s mind” (qtd. in King 105). King writes that readers cannot inhabit the minds of others whose minds may have been shaped by different material experiences (106). Both texts, she argues, portray a sense that “the body can be transcended” and that thinking can exist outside of situated individual realities (106).

She critiques the books’ use of “a real—not hypothetical—student to exemplify their ideal reading process and outcome” (106). The student narrative in Ways “is intended to describe the embodied experience of the common student,” but in order to do so, the authors refrain from naming the student or providing any physical detail of the student’s appearance or of his activities as he enacts the ideal process (107). Similarly, Elements presents a successful student who is given a name but no other identifying details, such as age, race, or college status; according to King, the student’s actual successful strategies are not shared (108).

King draws on other critiques of these narratives to argue that the students in question are presented as having successfully modeled “teacher-sanctioned practices” (108) that they found accessible because “the material conditions of their prior existence most closely align with the classroom” (109). King argues that differently embodied students might interact with the two texts very differently than the “idealized” students in the narratives (107); their different responses, attributable to their different lived realities, risk falling outside the normate established by the texts.

Contending that for students, “the body houses their sociocultural identity,” King suggests principles and strategies for making students more aware of how they physically interact with texts. Encouraging “multiple ways of knowing” (110) and a range of modes and physical activities such as playing with visual elements and fonts (111), King writes, can raise students’ awareness of how different texts make them feel and act, and help them locate their own most effective strategies for reading (112).

When our textbooks privilege a version of reading that is not embodied and which does not emphasize the materiality of reading, our classrooms actively construct barriers for students whose embodied, material realities do not reflect an assumed norm. (112)

 


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Fleming, David. Fear of Persuasion in English Language Arts. CE, July 2019. Posted 09/02/2019.

Fleming, David. “Fear of Persuasion in the English Language Arts.” College English 81.6 (2019): 508-41. Print.

David Fleming expresses concern that English instruction at all levels has banished “persuasion” as one of the rhetorical arts. He argues that scholars and practitioners in the English Language Arts should reconsider the importance of persuasion as a central element of human communication and reinvigorate it as part of the language curriculum.

Fleming examines the history of “persuasion” from ancient Greek culture through present-day curricula like that included in the Common Core State Standards for preK-12 classrooms and currently taught in college composition classes. The Greeks, he points out, considered persuasion a god in the form of Peitho, seen as a vital force in all forms of political and cultural life (508), particularly because of its power to bring people together (509). The god, however, had two sides, one involving “eros, beauty, and seduction” and the other including “logos, speech, and reason” (508-09). Its seductive powers mean that persuasion “needs discipline” if its practitioners are to maximize its worth without giving in to its “vices” (510).

Fleming draws on the contrast between the Isocratean rhetorical tradition and the Socratic philosophical approach to illustrate persuasion’s complex history. The Socratic tradition turned to a dialectical search for truth, characterizing persuasion as the ability to “mov[e] crowds of uneducated listeners” (509). This strand, Fleming writes, led to “modern philosophy,” as developed by thinkers like René Descartes, John Locke, and Immanuel Kant, for whom “disagreement” was to be taken as a “sign of error” on the part of one of the arguers (511).

In contrast, Isocrates, in a tradition continued by Quintillian and Cicero, argued for rhetorical practice “centered on language, literature, and the arts of social influence, rather than mathematics, dialectic, and truth seeking” (509). This tradition, Fleming writes, appears as well in the late eighteenth-century British Enlightenment, with the work of George Campbell and Hugh Blair. Fleming states that in Campbell’s view, persuasion was the most important of the four aims of discourse because it acted on the “will” and generated action (512).

Fleming reports that this respect for persuasion as one of a range of forms of discourse continued through the nineteenth century in United States education. John Franklin Genung’s “influential 1886 textbook” considered persuasion “sovereign” among rhetorical aims because it spoke to “the whole man—not to his mind alone, but to mind and heart and will” (Genung, qtd. in Fleming 513). U. S. education in these years is characterized as an “oratorical culture” with a “backdrop of momentous social issues” (513), in which powerful public speakers influenced public opinion and spurred action.

In Fleming’s view, persuasion lost ground in education as “scientific, technical, and commercial pursuits” replaced the “traditional arts,” writing supplanted speaking, and persuasion became “weaponized” for commercial and political ends (514). Educators began to consider persuasive tactics as a form of domineering violence and urged a turn to argument seen as “inquiry, discovery, or communication” (Amy Knoblauch, qtd. in Fleming 515).

Argument as opposed to persuasion, Fleming indicates, experienced a resurgence with Stephen Toulmin’s 1958 The Uses of Argument, in which, in Fleming’s view, “practical reasoning” cast argument as “all about justification, the relationship of statements, not of people” (516). Educators, he contends, came to see argument and persuasion as separate kinds of discourse, with persuasion the negative form. This opposition, Fleming writes, runs counter to the rhetorical tradition, in which the two work in concert (516). Fleming notes that a search of CompPile he conducted finds mention of persuasion “declining precipitously” in college writing literature from the 1990s (516).

Fleming cites Kenneth Burke’s argument that persuasion is inherent in communication and defends persuasion through the claims of political scientist Bryan Garsten, who focuses on the role persuasion plays in democracy. Like Burke, Fleming writes, Garsten urges us to recognize the ubiquity of disagreement; for Garsten, persuasion requires respect for those with whom we disagree, including an awareness of their right to freely reject our claims. Acknowledging the legitimacy of persuasion, in Fleming’s view, validates our “situated capacity to judge controversial matters” rather than handing judgment over to “a sovereign public authority of some kind” like a monarch or “reason itself” (519-20). In Garsten’s words,

The presumption . . . that there is such a thing as persuasion that lies between manipulation and pandering . . . is the presumption of democratic politics. (qtd. in Fleming 520; ellipses in Fleming)

Fleming documents the rejection of persuasion in the Common Core State Standards, which provide benchmarks for English and math in preK-12 education. The Standards privilege argument defined as “a reasoned, logical way of demonstrating that the writer’s position, belief, or conclusion is valid” (qtd. in Fleming 522). Text from the ELA Standards, Fleming maintains, makes clear that arguing from ethos or pathos is inferior to arguing from logos—in Fleming’s view, dismissing “the key insight of Aristotelian rhetorical theory, that persuasive argument is a matter of ethos, pathos, and logos” (523; emphasis original).

Fleming explores online resources spreading the view that persuasion is to be avoided because of its appeal to the emotions rather than “facts, reasons, and evidence” (ReadWriteThink.org, qtd. in Fleming 524). Fleming contends that this distaste for persuasion may be a reaction to poorly designed timed writing prompts that asked students to take positions based entirely on subjective experience (527).

He expresses concern that few scholars in rhetoric and composition have addressed the “hyperlogical” slant driving current approaches to argumentation (528). Some have examined the fact vs. opinion binary that Fleming believes exacerbates the rejection of persuasion. Analyzing an NPR segment on a sixth-grade argument assignment, Fleming challenges the claim that “facts” can be opinion-free, contending instead that students will be better served in a polemic culture if they understand that “their arguments are always based on evidence that is itself always constructed, contingent, and debatable” (532).

The example in question presents students with two sets of opposing facts, in Fleming’s view failing students by not providing the tools to assess situations where both sides may be partially right or wrong (533). Moreover, in his view, students are not allowed to use appeals that would gain adherence in a real-world decision-making context. He argues that an opinion can be an embodied “judgment” resulting from joining argument and persuasion rather than uncoupling them (533-34).

Fleming sees persuasion as a form of communication that “tries to move others while still respecting their autonomy, that appreciates the legitimate role of character and emotion in human judgment and action” (535). Rejecting this art, he claims, can lead to a belief that anyone holding opposing views is in error, “even evil,” a situation “more ethically dangerous” than the vices attributed to persuasion (535).


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Lauer and Brumberger. Workplace Writing as Multimodal Editing. CCC, June 2019. Posted 07/30/2019.

Lauer, Claire, and Eva Brumberger. “Redefining Writing for the Responsive Workplace.” College Composition and Communication 70.4 (2019): 634-63. Print.

Claire Lauer and Eva Brumberger received a grant from the Conference on College Composition and Communication to study workplace writing. They recruited nine professional writers and shadowed them in the workplace for twelve hours each for a total of more than a hundred hours (642). The study included pre- and post-observation interviews that the authors believed not only allowed them a nuanced view of the writers’ work experiences but also afforded a glimpse into features of current workplace writing that the writers themselves may not have recognized (643).

Participants included content and media strategists, technical writers and editors, communications directors, and “UX” or user-experience analysts (642).

The authors describe the current state of professional workplace writing as characterized by ongoing, often rapid and unpredictable change (638). They cite past studies that found that the ability to collaborate with team members and experts, to innovate and adapt to evolving contexts and audiences, to use a range of developing technologies across platforms, and to produce multiple genres were widely valued by employers (638-39). While “writing” continued to be a much-sought-after capability, studies of job descriptions found that new positions such as “content developer” or “social media writer” increasingly appeared. Desirable traits included time management, critical thinking, and “detail orientation” (639).

The authors argue that traditional understandings not only of “writing” but also of “editing” no longer align with what students can expect to find in the workplace. The model of writing taught in classrooms, proceeding from invention of original material through drafting and revision, they contend, is “isolated and siloed” in comparison to what will actually be required (639, 647). Lauer and Brumberger find that in the current workplace, a writer’s job shifts from classical invention and production to finding the best use of information to further an employer’s goals within time and budget limitations (644).

To describe this shift, the authors argue that “editing” can on longer be considered a “review” process separate from writing and intended to improve clarity or correctness or to ensure quality (640-41). Rather, they claim that workplace writing now is “writing-as-multimodal-editing,” in which writers “work with myriad modes of content—often encountered in medias res after the content has been originated by coworkers or consultants” (637).

Multimodal editors are responsible for modifying, adapting, designing, editing, selecting and constructing content in ways that are dispersed, nonlinear, collaborative, and responsive. (637)

To show writers “Working with Existing Content,” they depict “Tom” “extract[ing]” multiple genres from a press release received overnight (645) and “Connie” working with a video provided by a client (646). Though the writers characterized their work as “writing,” the authors contend that “writing-as-editing” more accurately captured their activities (647).

The importance of “Specific Constraints” is depicted by the need to produce video segments with a demarcated time frame and to meet exact requirements for original words in “site content” in order to improve search-engine optimization (648-49). The authors illustrate “Versioned Communication” via Tom’s need to convert press releases and technical documents to forms accessible to “your regular person” and suitable for social media, as well as for audiences in the organization’s “internal education, sales, and management teams” (649-50).

The use of press releases also serves as a demonstration of the “Hybridization of Genre Conventions” (650). Lauer and Brumberger’s observations note how such conventions may be tweaked, as when a printed manual that has been converted to a tablet app for technicians is structured with chapters to more nearly fit what the users found familiar (651). The authors also contend that genre rules may be “ignored” if necessary to meet the required purpose in the given context (653). For example, Madison, a communications director for a small nonprofit, no longer issues conventional press releases because reporters resisted such extensive documents. Instead, she communicates in smaller chunks like emails and on the phone (651-52).

Moreover, when Madison writes press-release language, she now produces it with a more informal tone that can be reused as a blog post, saving herself time and effort (652). The authors write that Madison’s decision to downplay the traditional press release illustrates the ways in which “editing” often involves choices about what “not” to write before any material is produced at all (653; emphasis original).

Participants also perform “Analytic Optimization,” which the authors describe as micro-level analysis of user responses to seemingly minor decisions via analytical software (653). Conducting “A/B testing of a live website” using two versions of a single menu falls under Ryan’s job responsibilities, while Madison assesses the “various click-through rates of email campaigns and messages,” a task that requires her to stay up-to-date with Facebook algorithms (654). The authors note that these tasks must adhere to budgetary limitations so that the writers must prioritize strategically when choosing among the many small changes that may affect audience responses. They argue that “writers (not developers) have the rhetorical training” for these decisions and can highlight the value of their rhetorical skill in their workplaces (655).

Participants also undertook “Image Considerations,” for example, deciding about the rhetorical effects of using emojis and animations to convey tone, capture attention, and follow changing communication conventions even in official texts (655-57). The need for this rhetorical awareness, in the authors’ view, should encourage writing programs to introduce students to “the rhetoric of a range of modes” (657).

Among suggestions for preparing students for these tasks are methods of acquiring content for manipulation from businesses and organizations and the creation of “sprint assignments” that help students recognize the importance of working within time and length constraints (657-58). Assignments that focus on “repurpos[ing] content” for a variety of contexts, genres, and audiences can encourage an awareness of the rhetorical possibilities and decisions inherent in the original text (659). The authors contend that this focus on multimodal editing privileges revision in ways that more traditional composition instruction may not (658).

The authors write that students learn the rhetorical skills required by workplace writing in composition classrooms, but could also benefit from recognizing the value of multimodal editing skills they already practice on their own. They could be better encouraged to see their knowledge and learning as assets in future professional writing contexts (660).

We need to rethink our notions of authorship, reconsider our assumptions about the traditional writing/editing process, and modify the ways in which we prepare our students for this kind of professional work. (657)