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Skains, R. Lyle. Multimodal Creative Writing. C&C, March 2017. Posted 02/05/2017.

Skains, R. Lyle. “The Adaptive Process of Multimodal Composition: How Developing Tacit Knowledge of Digital Tools Affects Creative Writing.” Computers and Composition 43 (2017): 106-17. Web. 29 Jan. 2017.

R. Lyle Skains describes a “practice-based research” project conducted over a three-and-a-half year period in which she analyzed her development as a writer of digital fiction. In this project, Færwhile, Skains progresses through drafts of several stories, beginning with a traditional “analogue” story and culminating in stories in which she has internalized the knowledge needed to create successful digital compositions.

Skains argues that such research is needed because composition pedagogy does not fully account for the “fundamental, cognitive differences between writing for the page and writing for digital media” (106). While students may engage with digital media as readers, she contends, they have little practice in actually exploiting the possibilities of digital media as writers (115). She emphasizes the need for explicit knowledge of the demands of a new medium to become internalized as tacit knowledge; students come to multimodal assignments with tacit knowledge of print from their long experience with it, but may not yet have gained the kind of tacit knowledge of digital media that will allow them to become fully accomplished multimodal writers (107).

Her own project involved reading digital fiction, reading theory on narrative and genre, and then working through several stories, beginning with a “zero-state” text: “an analogue short story” she undertook before delving into digital composition (107). Subsequent stories engaged more and more fully with the possibilities of digital fiction. Skains walks through her processes as she composes these stories.

Her method is “auto-ethnomethodological”; it consists of observations of herself at work and the states of mind through which she moves from conscious explicit knowledge to a fully functional tacit knowledge of the medium (108). Following advice from Deborah Brandt, Skains draws on “observable paratexts” to her process like “notes, journal entries, and comments on revised drafts”; these allow her to reconstruct her cognitive journey. She draws as well on the 1981 Cognitive Process Model advanced by Linda Flower and John R. Hayes, which she credits with the observation that a design or intention can be realized in many different ways and the specific realization emerges from the actual process of writing (108).

She cites other theories of narrative and creative processes including Gérard Genette’s invocation of “hypertextuality (playing the text off familiarity with other texts in the genre) and architextuality (exploring generic expectations in relation to other similar texts)” (107). Flower and Hayes’s Multiple Representation Theory suggests that “the initial mental model of a text is multimodal, then subsequently translated to written language” (107). Skains relates such theories to her own processes, for example noting how her reading interacted with her own texts as well as how the stories in her project contributed to an “intratextual” effect via a shared “element of parallel mythology,” the “Trickster” figure (111). In accordance with Flower and Hayes, she relates how her analogue short story “unfolded in [her] imagination on a visual reel, which then needed translation into written language” (110).

Skains argues for the importance of long-term memory that can draw on a “knowledge base” and allow fiction writers to construct characters and worlds (109). As short-term memory of actions involved in a medium is transferred to long-term memory, tacit knowledge is developed (110).

An important finding for her project is that the linear structuring and narrative processes she found most comfortable did not lend themselves to a simple “remediation” of the typical analogue text into a digital version (112). As she worked through a succession of stories, she continued to begin with these familiar invention and composing steps; the third story in her discussion, for example, shared features with the “zero-state” story: its “traditional, linear structure and minimal level of interactivity,” even though she “remediated” it into Adobe Flash (111). However, when she struggled with a story about a character whose “interaction with her world, both real and virtual, was hyperlinked,” Skains found that the character could not evolve if she was “stuck in sequential page turns” (112). The solution was to work through the digital version first, giving over fully to the hyperlinked world invoked by the story (112). Skains found that she was still working toward a fully developed “mental model that afforded a fully multimodal composition process” (112).

The author argues that first- or second-person points of view, increased interactivity that provides readers with agency, and intra- or intertextuality are defining features of digital fiction (111). Texts that are composed an analogue narratives, she posits, lack full commitment to these elements and will not lend themselves to revision in digital form (110): “the composition process for multimodal works must necessarily be multimodal” (112).

Skains reports that the means by which she addressed the original “rhetorical problem” for her stories was affected by her deeper and deeper engagement with digital composition (114). Writers of digital texts like hers, she writes, become programmers, with the result that “the text as composed (i.e., the source code) does not resemble the text-as-read/played” (113). She cites digital writer Jenny Weight to argue that a digital-composing experience becomes an “environment” in itself rather than a “traditional narrative” (113). Inventing a set of environments for a character to traverse in the digital composition influences the “world-building” efforts of the analogue version (113).

Similarly, she cites an example of a story in which providing a narrator with multiple voices led to the creation of a website for each voice, a move that in turn led her to experiment with visual font effects in the print version (113-14). In such cases, Skains’s “mental model of the narrative” had been influenced by the digital process (114).

Skains posits that students attempting to apply their tacit knowledge of print technology as they encounter multimodal assignments face a trajectory similar to hers, and that current composition-classroom practice does not facilitate this evolution (114). The addition of digital elements, she notes, adds many new layers to the composing process, “significantly increase[ing] the creative decisions that have to be made” (115). She contends that, like her, students must learn to adjust their creative processes to conform to the media rather than expecting the media to meet their original goals (115). The tacit knowledge and expertise to make this transition, Skains maintains, is “immersion” in the digital process, moving beyond reading to doing (115). She is currently engaged in ethnographical work to develop a “pedagogical model for teaching digital writing” (115).


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West-Puckett, Stephanie. Digital Badging as Participatory Assessment. CE, Nov. 2016. Posted 11/17/2016.

Stephanie West-Puckett presents a case study of the use of “digital badges” to create a local, contextualized, and participatory assessment process that works toward social justice in the writing classroom.

She notes that digital badges are graphic versions of those earned by scouts or worn by members of military groups to signal “achievement, experience, or affiliation in particular communities” (130). Her project, begun in Fall 2014, grew out of Mozilla’s free Open Badging Initiative and the Humanities, Arts, Science, and Technology Alliance and Collaboratory (HASTAC) that funded grants to four universities as well as to museums, libraries, and community partnerships to develop badging as a way of recognizing learning (131).

West-Puckett employed badges as a way of encouraging and assessing student engagement in the outcomes and habits of mind included in such documents as the Framework for Success in Postsecondary Writing, the Outcomes Statements for First-Year Composition produced by the Council of Writing Program Administrators, and her own institution’s outcomes statement (137). Her primary goal is to foster a “participatory” process that foregrounds the agency of teachers and students and recognizes the ways in which assessment can influence classroom practice. She argues that such participation in designing and interpreting assessments can address the degree to which assessment can drive bias and limit access and agency for specific groups of learners (129).

She reviews composition scholarship characterizing most assessments as “top-down” (127-28). In these practices, West-Puckett argues, instruments such as rubrics become “fetishized,” with the result that they are forced upon contexts to which they are not relevant, thus constraining the kinds of assignments and outcomes teachers can promote (134). Moreover, assessments often fail to encourage students to explore a range of literacies and do not acknowledge learners’ achievements within those literacies (130). More valid, for West-Puckett, are “hyperlocal” assessments designed to help teachers understand how students are responding to specific learning opportunities (134). Allowing students to join in designing and implementing assessments makes the learning goals visible and shared while limiting the power of assessment tools to marginalize particular literacies and populations (128).

West-Puckett contends that the multimodal focus in writing instruction exacerbates the need for new modes of assessment. She argues that digital badges partake of “the primacy of visual modes of communication,” especially for populations “whose bodies were not invited into the inner sanctum of a numerical and linguistic academy” (132). Her use of badges contributes to a form of assessment that is designed not to deride writing that does not meet the “ideal text” of an authority but rather to enlist students’ interests and values in “a dialogic engagement about what matters in writing” (133).

West-Puckett argues for pairing digital badging with “critical validity inquiry,” in which the impact of an assessment process is examined through a range of theoretical frames, such as feminism, Marxism, or queer or disability theory (134). This inquiry reveals assessment’s role in sustaining or potentially disrupting entrenched views of what constitutes acceptable writing by examining how such views confer power on particular practices (134-35).

In West-Puckett’s classroom in a “mid-size, rural university in the south” with a high percentage of students of color and first-generation college students (135), small groups of students chose outcomes from the various outcomes statements, developed “visual symbols” for the badges, created a description of the components and value of the outcomes for writing, and detailed the “evidence” that applicants could present from a range of literacy practices to earn the badges (137). West-Puckett hoped that this process would decrease the “disconnect” between her understanding of the outcomes and that of students (136), as well as engage students in a process that takes into account the “lived consequences of assessment” (141): its disparate impact on specific groups.

The case study examines several examples of badges, such as one using a compass to represent “rhetorical knowledge” (138). The group generated multimodal presentations, and applicants could present evidence in a range of forms, including work done outside of the classroom (138-39). The students in the group decided whether or not to award the badge.

West-Puckett details the degree to which the process invited “lively discussion” by examining the “Editing MVP” badge (139). Students defined editing as proofreading and correcting one’s own paper but visually depicted two people working together. The group refused the badge to a student of color because of grammatical errors but awarded it to another student who argued for the value of using non-standard dialogue to show people “‘speaking real’ to each other” (qtd. in West-Puckett 140). West-Puckett recounts the classroom discussion of whether editing could be a collaborative effort and when and in what contexts correctness matters (140).

In Fall 2015, West-Puckett implemented “Digital Badging 2.0” in response to her concerns about “the limited construct of good writing some students clung to” as well as how to develop “badging economies that asserted [her] own expertise as a writing instructor while honoring the experiences, viewpoints, and subject positions of student writers” (142). She created two kinds of badging activities, one carried out by students as before, the other for her own assessment purposes. Students had to earn all the student-generated badges in order to pass, and a given number of West-Puckett’s “Project Badges” to earn particular grades (143). She states that she privileges “engagement as opposed to competency or mastery” (143). She maintains that this dual process, in which her decision-making process is shared with the students who are simultaneously grappling with the concepts, invites dialogue while allowing her to consider a wide range of rhetorical contexts and literacy practices over time (144).

West-Puckett reports that although she found evidence that the badging component did provide students an opportunity to take more control of their learning, as a whole the classes did not “enjoy” badging (145). They expressed concern about the extra work, the lack of traditional grades, and the responsibility involved in meeting the project’s demands (145). However, in disaggregated responses, students of color and lower-income students viewed the badge component favorably (145). According to West-Puckett, other scholars have similarly found that students in these groups value “alternative assessment models” (146).

West-Puckett lays out seven principles that she believes should guide participatory assessment, foregrounding the importance of making the processes “open and accessible to learners” in ways that “allow learners to accept or refuse particular identities that are constructed through the assessment” (147). In addition, “[a]ssessment artifacts,” in this case badges, should be “portable” so that students can use them beyond the classroom to demonstrate learning (148). She presents badges as an assessment tool that can embody these principles.


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Cohn, Jenae. “Devilish Smartphones” and Students’ Online Practices. C&C, Dec. 2016. Posted 11/10/2016.

Cohn, Jenae. “‘Devilish Smartphones’ and the ‘Stone-Cold’ Internet: Implications of the Technology Addiction Trope in College Student Digital Literacy Narratives.” Computers and Composition 42 (2016): 80-94. Web. 01 Nov. 2016.

Jenae Cohn analyzes student attitudes toward online and social-media interactions, arguing that student “skepticism about how social media impacts their relationships and literacy practices” (91) has not been adequately studied in computers and writing research (83). In general, Cohn states, composition theorists and instructors believe that online media should be included in writing curricula but have not taken into account how students themselves see their use of digital communication and literacy tools (91).

She examined 75 “digital literacy narratives” from first-year students at a large California research university with a majority Asian/Pacific Islander or White population. She found that 35 of the 75 students preferred face-to-face “embodied” interactions over digital ones while another 15 were “ambivalent” (82).

Keyword searches revealed the prevalence of the “addiction” trope when students discussed uncertainty about their online activities (82). While “addiction” was not the most common keyword (most common was “technology,” followed by “computer” and “Facebook), Cohn states that it was the most common word with a “clear affective charge” (82). Cohn details case studies of four students whose narratives about their use of social media employed the “addiction” trope (82).

Cohn explores the possibility that adults have created and spread the trope that teens are addicted to social media and notes as well that “addiction” is one of a set of powerful “popular tropes” that permeates discussions of media use (91). She argues that the adoption of this trope by the student writers reflects a true student concern rather than a effort by adults to, in the view of danah boyd, “gain control over a space that teenagers have claimed for themselves” (cited in Cohn 83).

Similarly, Cohn reviews criticism of the literacy narrative as a possible invitation to students to produce attitudes that they think mirror their teachers’ views of social media use as an interference with more serious writing (85). She contends, however, that taking the narratives “at face value” provides insights into how “myriad ideological influences” have impacted student views (85). She hopes as well that her own digital literacy narrative assignment will allow her a glimpse of how students who are presumed to be “‘digital natives’ . . . actually see themselves” (84).

In her view, her examination of these narratives suggests that the students she studied have accepted a common assumption that face-to-face interaction is inherently better than mediated communication like the kind required by social media (84). In this kind of narrative, Cohn writes, the shift to a “new technology” entails what Marita Sturken and Douglas Thomas characterize as a sense of “loss of connectivity, of intimacy, of desire, of authenticity in some way” (qtd. in Cohn 85; emphasis original). Moreover, according to Cohn, students see digital and “embodied” communication as binaries, generally rejecting the possibility of overlap (84).

Examining especially narratives that focus on cellphone use, Cohn distinguishes between two types of addiction narratives. In her view, the “distraction” narrative presents virtual communication as functioning to extract users from “real” experience, substituting less authentic relationships (88). As an example of a student’s concerns about cellphone use, Cohn presents “Lisa,” who, on a trip to London, decided that her desperation to stay connected online left her unable to remember any details of her London experience. Only after curtailing her phone use did Lisa claim to able to participate in what she saw as the “normal” life superseded by her phone use (86-87).

Cohn notes Lisa’s “clear bifurcation” (87) between her digital life and her embodied one. Recalling the trip, Lisa does not mention any use of her phone to take pictures to help her recall events. Cohn suggests that a cellphone might also have allowed a student like Lisa to share pictures with friends in an embodied social setting (87).

“Jack,” author of another “distraction” narrative, also laments the power of the phone to interfere with what he casts as “normal” life (87). Thinking he would use the phone for schoolwork, he claims that he soon found himself playing games and listening to music. Jack ultimately settles into a more nuanced view in which his inability to stay away from the phone “sham[es]” him (88) but also in which he tacitly acknowledges the usefulness of the phone for maintaining connections (89). Cohn posits that Jack is “nostalg[ic]” for a life without the rhetorical complexities imposed by digital communication; Jack insists on the importance of maintaining a sense of an embodied self not entangled with his online persona (89).

Cohn emphasizes the degree to which these two students saw themselves as completely passive before the power of their phones to distract them (88). Authors of the second kind of addiction narrative Cohn analyses, the “loner” narrative, also tend to see themselves as controlled by the technology and “pathologiz[e]” cellphone use (90) as a deviation from what they see as the normalcy of embodied life (89-90). In this kind of narrative, virtual interaction actually threatens normal existence (89). “Loner” narratives present the availability of cellphones as a temptation to “avoid face-to-face interactions” (89) and to “compensate” for “shy behavior” that is seen as “a source of shame” (90).

“Carly” sees herself as addicted to texting because she finds it emotionally easier than face-to-face interaction, while “Albert” describes himself as unable to articulate verbally in a classroom, isolating himself instead in a darkened room where he addictively communicates with strangers online (89-90). Both of these students arrive at a conclusion that virtual devices have benefits but that fellow students should seek “balance” (89). According to Cohn, they continue to endorse the view that “fluency in face-to-face interactions is more normative than fluency in online interactions” (90).

Cohn argues that writing teachers should teach critical literacy before assigning literacy narratives so that students can be more aware of how popular tropes can influence their conclusions about their literacy experiences (91). She notes that teachers should be alert to the ongoing rhetorical framing of literacy practices so that prompts can elicit more nuanced observations and attention to how different communication modes can accord with the exigencies of differing contexts (92). The article provides specific suggestions for classroom activities that can help students see both the distinctions and overlap among the different communicative practices they employ and can encourage them to value a wide range of skills (92).

 


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VanKooten, Crystal. Meta-awareness through video composition. CE, Sept. 2016. Posted 11/03/2016.

VanKooten, Crystal. “‘The video was what did it for me’: Developing Meta-Awareness about Composition across Media.” College English 79.1 (2016): 57-80. Print.

Crystal VanKooten argues for the use of video composition assignments to develop students’ metacognitive awareness of composition. For her case study, conducted at a Midwestern public research university, VanKooten worked with students in two first-year writing courses in which the instructors agreed to assign the video project. She selected six students, three from each class; she reports on three women who “related or demonstrated movement toward meta-awareness about composition” by participating in activities and discussions connected with the assignment (64).

VanKooten observed and videoed classes in each section during the assignment, conducted student interviews at the beginning of the course, after the assignment was completed, and at the end of the course, and gathered materials, including the video drafts and final products as well as various reflective documents, such as a final reflective essay in one of the classes (64-65). She reports using a “grounded theory approach” which allowed her to “derive meaning from the data itself” (65). She particularly looked for “observable” evidence of meta-awareness that would shed light on how making videos affected students’ approaches to composition (63).

Noting that the video assignment accords with composition’s tradition of embracing new learning experiences and tools as well as the field’s interest in multimodality (59), VanKooten theorizes that the video effectively raised meta-awareness in her study in part because it presented students with “obstacles”; VanKooten cites John Dewey to contend that encountering obstacles is “educative” in that obstacles lead to “action, effort, and interest” (60). She argues that these responses to the video project enhanced meta-awareness about composition, which she defined as

a student’s ability to move consistently between enacting multimodal compositional choices and articulating how and why those choices are effective or ineffective within a rhetorical context. (58)

Making a video, she states, “highlights” and “makes more obvious” important “rhetorically layered actions” that make up the composition process (59; emphasis original). These actions are “orienting and reorienting” to new processes demanded by different media; “addressing multiple audiences and purposes”; and “examining and shifting parts of a text in order to revise the whole” (61). The video project introduced obstacles into these processes, requiring effort, which engendered “a conscious knowledge of purposes and . . . evaluation of thoughts and actions,” which in turn increased meta-awareness (62).

VanKooten cites Gregory Schraw to categorize aspects of “general metacognitive awareness” as “knowledge of cognition” and “regulation of cognition.” Knowledge may be “declarative (knowing about things),” “procedural (knowing how to do things),” and “conditional,” which means the ability to judge when declarative or procedural knowledge is appropriate (62). Regulation of cognition involves “planning, monitoring, and evaluation” (62).

Finally, effort and metacognitive awareness were supplemented by increased interest, which encouraged more engagement and reflection (62-63).

VanKooten provides examples of the actions and interview responses of the three case-study students. (Lauren and Marlee allowed Van Kooten to use their real names [79n1]). Lauren found the video assignment “fun” because of the many different activities involved (qtd. in VanKooten 66), a comment that VanKooten sees as an indicator of increased interest. Lauren’s desire to communicate her support for arts funding led her to consider broader audiences and ways to use the video components to attract these additional viewers.

In VanKooten’s analysis, this communicative effort led Lauren to consider her purpose more carefully, which in turn encouraged her to examine more closely how different elements of her video contributed to the whole. In these ways, VanKooten argues, Lauren demonstrated both declarative and conditional knowledge, making decisions about “how and why” to apply her understanding of the elements of video production (67). Such evaluative actions also demonstrate “regulation of cognition,” in VanKooten’s view.

Lauren connected the video experience with written composition by noting the importance of revision, which she equated with editing her video and deemed “essential” in both media (qtd. in VanKooten 67).

Marlee also demonstrated engagement with the video process, stating that “I didn’t want to do any of my other homework” (qtd. in VanKooten 68). In VanKooten’s analysis, Marlee also responded to the opportunity to address “actual audiences beyond the classroom” with her video on a summer-camp experience (69). Members of Marlee’s peer audience found the video effects Marlee combined “cool” (69), a reaction that VanKooten believes motivated her to work on the project but that also underscored the “unique” power of video to foreground “layered modes of expression” (69).

VanKooten finds that the sensory appeal of video that Marlee encountered both in her own work and in that of her classmates also enhanced her desire to experiment with a wide range of options and to collaborate with other video authors in class workshops (69-70). Marlee’s descriptions of her engagement further illustrated what VanKooten calls “educative play” that “digital space” facilitates, demonstrating the effects of the medium on the author’s responses (70). Like Lauren, Marlee expressed awareness of the connections between her video work and a written project, for example in her understanding of the importance of “completion” as a way of unifying the message of a project and of using transitions to link parts to the whole (70).

“Logan” had more difficulty “orient[ing]” to the video medium, partly because she had not previously used a video camera (72-73). VanKooten argues that this kind of reaction is an indication of “how video composition makes strange the traditional writing space” (73). Logan writes, “Because I didn’t know what I was doing, I had to work harder” (qtd. in VanKooten 73). In particular, according to VanKooten, Logan focused on goal setting, a strategy that she ultimately extended both to written composition and to personal needs such as planning her college career (75). VanKooten finds that, like the other students, Logan developed her ability to revise to communicate with her audience, regulating her cognition by “monitor[ing] and evaluat[ing]” her process (74).

VanKooten notes that many of the behaviors she recounts were not “observable” but rather were “self-reported during interviews” (76). Also, the evidence of transfer acquired  from the interviews could not be confirmed (77). VanKooten suggests that “[a]lternate research methods” might make student actions more visible, and encourages more self-reflective components in such assignments, including “repeatedly prompting” to raise students’ meta-awareness of their actions (77).

Although she states that a video assignment alone will not necessarily result in these benefits, VanKooten argues that writing programs should incorporate more multimodal assignments because they introduce obstacles requiring more effort and metacognitive development. She offers suggestions for instructors without access to video equipment who wish to incorporate multimodal projects in their classrooms (77).


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Moore & MacArthur. Automated Essay Evaluation. JoWR, June 2016. Posted 10/04/2016.

Moore, Noreen S., and Charles A. MacArthur. “Student Use of Automated Essay Evaluation Technology During Revision.” Journal of Writing Research 8.1 (2016): 149-75. Web. 23 Sept. 2016.

Noreen S. Moore and Charles A. MacArthur report on a study of 7th- and 8th-graders’ use of Automated Essay Evaluation technology (AEE) and its effects on their writing.

Moore and MacArthur define AEE as “the process of evaluating and scoring written prose via computer programs” (M. D. Shermis and J. Burstein, qtd. in Moore and MacArthur 150). The current study was part of a larger investigation of the use of AEE in K-12 classrooms (150, 153-54). Moore and MacArthur focus on students’ revision practices (154).

The authors argue that such studies are necessary because “AEE has the potential to offer more feedback and revision opportunities for students than may otherwise be available” (150). Teacher feedback, they posit, may not be “immediate” and may be “ineffective” and “inconsistent” as well as “time consuming,” while the alternative of peer feedback “requires proper training” (151). The authors also posit that AEE will increasingly become part of the writing education landscape and that teachers will benefit from “participat[ing]” in explorations of its effects (150). They argue that AEE should “complement” rather than replace teacher feedback and scoring (151).

Moore and MacArthur review extant research on two kinds of AEE, one that uses “Latent Semantic Analysis” (LSA) and one that has been “developed through model training” (152). Studies of an LSA program owned by Pearson and designed to evaluate summaries compared the program with “word-processing feedback” and showed enhanced improvement across many traits, including “quality, organization, content, use of detail, and style” as well as time spent on revision (152). Other studies also showed improvement. Moore and MacArthur note that some of these studies relied on scores from the program itself as indices of improvement and did not demonstrate any transfer of skills to contexts outside of the program (153).

Moore and MacArthur contend that their study differs from previous research in that it does not rely on “data collected by the system” but rather uses “real time” information from think-aloud protocols and semi-structured interviews to investigate students’ use of the technology. Moreover, their study reveals the kinds of revision students actually do (153). They ask:

  • How do students use AEE feedback to make revisions?
  • Are students motivated to make revisions while using AEE technology?
  • How well do students understand the feedback from AEE, both the substantive feedback and the conventions feedback? (154)

The researchers studied six students selected to be representative of a 12-student 7th- and 8th-grade “literacy class” at a private northeastern school whose students exhibited traits “that may interfere with school success” (154). The students were in their second year of AEE use and the teacher in the third year of use. Students “supplement[ed]” their literacy work with in-class work using the “web-based MY Access!” program (154).

Moore and MacArthur report that “intellimetric” scoring used by MY Access! correlates highly with scoring by human raters (155). The software is intended to analyze “focus/coherence, organization, elaboration/development, sentence structure, and mechanics/conventions” (155).

MY Access provides feedback through MY Tutor, which responds to “non-surface” issues, and MY Editor, which addresses spelling, punctuation, and other conventions. MY Tutor provides a “one sentence revision goal”; “strategies for achieving the goal”; and “a before and after example of a student revising based on the revision goal and strategy” (156). The authors further note that “[a]lthough the MY Tutor feedback is different for each score point and genre, the same feedback is given for the same score in the same genre” (156). MY Editor responds to specific errors in each text individually.

Each student submitted a first and revised draft of a narrative and an argumentative paper, for a total of 24 drafts (156). The researchers analyzed only revisions made during the think-aloud; any revision work prior to the initial submission did not count as data (157).

Moore and MacArthur found that students used MY Tutor for non-surface feedback only when their submitted essays earned low scores (158). Two of the three students who used the feature appeared to understand the feedback and used it successfully (163). The authors report that for the students who used it successfully, MY Tutor feedback inspired a larger range of changes and more effective changes in the papers than feedback from the teacher or from self-evaluation (159). These students’ changes addressed “audience engagement, focusing, adding argumentative elements, and transitioning” (159), whereas teacher feedback primarily addressed increasing detail.

One student who scored high made substantive changes rated as “minor successes” but did not use the MY Tutor tool. This student used MY Editor and appeared to misunderstand the feedback, concentrating on changes that eliminated the “error flag” (166).

Moore and MacArthur note that all students made non-surface revisions (160), and 71% of these efforts were suggested by AEE (161). However, 54.3% of the total changes did not succeed, and MY Editor suggested 68% of these (161). The authors report that the students lacked the “technical vocabulary” to make full use of the suggestions (165); moreover, they state that “[i]n many of the instances when students disagreed with MY Editor or were confused by the feedback, the feedback seemed to be incorrect” (166). The authors report other research that corroborates their concern that grammar checkers in general may often be incorrect (166).

As limitations, the researchers point to the small sample, which, however, allowed access to “rich data” and “detailed description” of actual use (167). They note also that other AEE program might yield different results. Lack of data on revisions students made before submitting their drafts also may have affected the results (167). The authors supply appendices detailing their research methods.

Moore and MacArthur propose that because the AEE scores prompt revision, such programs can effectively augment writing instruction, but recommend that scores need to track student development so that as students score near the maximum at a given level, new criteria and scores encourage more advanced work (167-68). Teachers should model the use of the program and provide vocabulary so students better understand the feedback. Moore and MacArthur argue that effective use of such programs can help students understand criteria for writing assessment and refine their own self-evaluation processes (168).

Research recommendations include asking whether scores from AEE continue to encourage revision and investigating how AEE programs differ in procedures and effectiveness. The study did not examine teachers’ approaches to the program. Moore and MacArthur urge that stakeholders, including “the people developing the technology and the teachers, coaches, and leaders using the technology . . . collaborate” so that AEE “aligns with classroom instruction” (168-69).


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Grouling and Grutsch McKinney. Multimodality in Writing Center Texts. C&C, in press, 2016. Posted 08/21/2016.

Grouling, Jennifer, and Grutsch McKinney, Jackie. “Taking Stock: Multimodality in Writing Center Users’ Texts.” (In press.) Computers and Composition (2016). http://dx.doi.org/10.1016/j.compcom.2016.04.003 Web. 12 Aug. 2016.

Jennifer Grouling and Jackie Grutsch McKinney note that the need for multimodal instruction has been accepted for more than a decade by composition scholars (1). But they argue that the scholarship supporting multimodality as “necessary and appropriate” in classrooms and writing centers has tended to be “of the evangelical vein” consisting of “think pieces” rather than actual studies of how multimodality figures in classroom practice (2).

They present a study of multimodality in their own program at Ball State University as a step toward research that explores what kinds of multimodal writing takes place in composition classrooms (2). Ball State, they report, can shed light on this question because “there has been programmatic and curricular support here [at Ball State] for multimodal composition for nearly a decade now” (2).

The researchers focus on texts presented to the writing center for feedback. They ask three specific questions:

Are collected texts from writing center users multimodal?

What modes do students use in creation of their texts?

Do students call their texts multimodal? (2)

For two weeks in the spring semester, 2014, writing center tutors asked students visiting the center to allow their papers to be included in the study. Eighty-one of 214 students agreed. Identifying information was removed and the papers stored in a digital folder (3).

During those two weeks as well as the next five weeks, all student visitors to the center were asked directly if their projects were multimodal. Students could respond “yes,” “no,” or “not sure” (3). The purpose of this extended inquiry was to ensure that responses to the question during the first two “collection” weeks were not in some way unrepresentative. Grouling and Grutsch McKinney note that the question could be answered online or in person; students were not provided with a definition of “multimodal” even if they expressed confusion but only told to “answer as best they could” (3).

The authors decided against basing their study on the argument advanced by scholars like Jody Shipka and Paul Prior that “all communication practices have multimodal components” because such a definition did not allow them to see the distinctions they were investigating (3). Definitions like those presented by Tracey Bowen and Carl Whithaus that emphasize the “conscious” use of certain components also proved less helpful because students were not interviewed and their conscious intent could not be accessed (3). However, Bowen and Whithaus also offered a “more succinct definition” that proved useful: “multimodality is the ‘designing and composing beyond written words'” (qtd. in Grouling and Grutsch McKinney 3).

Examination of the papers led the researchers to code for a “continuum” of multimodality rather than a present/not-present binary (3-4). Fifty-seven, or 74%, of the papers were composed only in words and were coded as zero or “monomodal” (4). Some papers occupied a “grey area” because of elements like bulleted lists and tables. The researchers coded texts using bullets as “1” and those using lists and tables “2.” These categories shared the designation “elements of graphic design”; 19.8%, or 16, papers met this designation. Codes “3” and “4” indicated one or more modes beyond text and thus indicated “multimodal” work. No paper received a “4”; only eight, or 9.9%, received a “3,” indicating inclusion of one mode beyond words (4). Thus, the study materials exhibited little use of multimodal elements (4).

In answer to the second question, findings indicated that modes used even by papers coded “3” included only charts, graphs, and images. None used audio, video, or animation (4). Grouling and Grutsch McKinney posit that the multimodal elements were possibly not “created by the student” and that the instructor or template may have prompted the inclusion of such materials (5).

They further report that they could not tell whether any student had “consciously manipulated” elements of the text to make it multimodal (5). They observe that in two cases, students used visual elements apparently intended to aid in development of a paper in progress (5).

The “short answer” to the third research question, whether students saw their papers as multimodal, was “not usually” (5; emphasis original). Only 6% of 637 appointments and 6% of writers of the 81 collected texts answered yes. In only one case in which the student identified the paper as multimodal did the coders agree. Two of the five texts called multimodal by students received a code of 0 from the raters (5). Students were more able to recognize when their work was not multimodal; 51 of 70 texts coded by the raters as monomodal were also recognized as such by their authors (5).

Grouling and Grutsch McKinney express concern that students seem unable to identify multimodality given that such work is required in both first-year courses, and even taking transfer students into account, the authors note that “the vast majority” of undergraduates will have taken a relevant course (6). They state that they would be less concerned that students do not use the term if the work produced exhibited multimodal features, but this was not the case (6).

University system data indicated that a plurality of writing center attendees came from writing classes, but students from other courses produced some of the few multimodal pieces, though they did not use the term (7).

Examining program practices, Grouling and Grutsch McKinney determined that often only one assignment was designated “multimodal”—most commonly, presentations using PowerPoint (8). The authors advocate for “more open” assignments that present multimodality “as a rhetorical choice, and not as a requirement for an assignment” (8). Such emphasis should be accompanied by “programmatic assessment” to determine what students are actually learning (8-9).

The authors also urge more communication across the curriculum about the use of multiple modes in discipline-specific writing. While noting that advanced coursework in a discipline may have its own vocabulary and favored modes, Grouling and Grutsch McKinney argue that sharing the vocabulary from composition studies with faculty across disciplines will help students see how concepts from first-year writing apply in their coursework and professional careers (9).

The authors contend that instructors and tutors should attend to “graphic design elements” like “readability and layout” (10). In all cases, they argue, students should move beyond simply inserting illustrations into text to a better “integration” of modes to enhance communication (10). Further, incorporating multimodal concepts in invention and composing can enrich students’ understanding of the writing process (10). Such developments, the authors propose, can move the commitment to multimodality beyond the “evangelical phase” (11).

 


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Kelley, Brittany. Fan Fiction as a “Gift Economy.” C&C, June 2016. Posted 06/22/2016.

Kelley, Brittany. “Chocolate Frogs for My Betas!: Practicing Literacy at One Online Fanfiction Website.” Computers and Composition 40 (2916): 48-59. Web. 02 June 2016.

Brittany Kelley investigates the literacy practices of a fan-fiction site, the Ashwinder archive included in the Sycophant Hex fan community, a “site for quality Harry Potter fanfiction” (Sycophant Hex, qtd. in Kelley 49). Noting prior research on fan fiction that casts it as a locus for “resistance” within consumer cultures, Kelley contends that the interactions within the fan community she has studied are more complex, with unique “affective econom[ies]” (49) that both derive from and expand upon larger social forces (50).

Citing Kathleen Blake Yancey’s 2004 call for composition studies to embrace “this moment right now” for its unique window on what writing and identify mean in an age of increasing digital expansion, Kelley argues that fan fiction deserves attention because it would seem to embody the democratization offered by new online environments (49). For Kelley, however, an important reason to study fan fiction is what it can reveal about evolving digital practices, how they shape writers, and how these practices “change the ways in which texts are produced, circulated, and received” (49).

Kelley documents the degree to which sites like Sycophant Hex are governed by hierarchical gatekeeping processes, such as “vehement” assertions from administrators about the importance of correct English grammar, at the same time that they play a “teaching role” for novice writers who are encouraged to use the site’s resources to improve their writing (50). Contributors are also held to high standards with regard to accurate use of the Harry Potter “canon” and are reminded that while they “own” new characters, invented settings, and events they create beyond those that appear in the books, the “intellectual property” belongs to J. K. Rowling (51-52). Thus, Kelley posits, the site offers access and agency tempered with elements of control.

Kelley’s particular focus is the nature of the exchanges that govern interaction on the site. Though these exchanges take place within a rule-bound context that requires strict adherence to the canon and that channels writers into categories of permitted activities, Kelley argues that the more salient feature of such sites is the degree to which they are governed by the development of emotional relationships and a “‘goodwill’ ethics of exchange” (52).

Citing Henry Jenkins, Kelley posits that continued interaction within the group is the incentive for participation in the exchange of symbolic and social rather than financial capital (52-53). She sees this incentive as affective and emotional, noting for example that plagiarism, which is loosely defined on the site, is seen not so much in terms of legal ownership but rather as “a direct offense against the affective economy of the website” (52).

Kelley illustrates this “goodwill” ethic through a case study of one successful fan-fiction writer, Chivalric. In Kelley’s view, this writer’s practice demonstrates how writers establish long-lasting and emotionally rich relationships with the “betas” who voluntarily edit both for surface correctness and for plot and character development (56). Members of the fan-fiction community serve as betas for each other, generating what Kelley describes as a “gift economy” in contrast to a “commodity culture” (53).

Kelley presents Chivalric’s process to support her claim that literacy practices among fan writers are “deeply heteroglossic” (53). Writing produced by these writers integrates many elements and voices: the intellectual creations of J. K. Rowling; an extensive set of categories and tropes created by community members over time; discussion and debate on forums; specific group-governed genre expectations; and the ongoing interactions among authors and beta readers (55). Many of these intertwined voices are documented in the notes, acknowledgments, and dedications that accompany texts (56).

Further analyzing the heteroglossic nature of these sites, Kelley draws on Mikhail Bakhtin’s distinction between “centripetal” and “centrifugal” language practices to examine Chivalric’s short story, “Divorce.” Centripetal or “unitary language,” in this view, is language that is bound by clear directives from the language community, in this case the accepted uses that can be made of the Harry Potter characters and themes. At the same time, Kelley writes that Chivalric’s story, which won one of the competitive challenges generated on the site, demonstrates centrifugal force in that it gives the standard tropes and story material a “unique twist” (55) that results in an original, “transformative” telling that expands readers’ understanding of the conventional materials Chivalric incorporated (54, 55-56). This story, Kelley argues, comments on the power relationships among two Harry Potter characters, legal and political machinations in the post-canon world of fan fiction, and implications of gender in the particular category into which the story falls.

Citing Matt Hills, Kelley notes that prior research casting fan fiction as an avenue for resistance to dominant cultures has been criticized as an attempt by scholars to justify their attention to the form and to cast fan writers as “mini-academics” taking on the role of cultural critics (50, 57). She argues that her study reveals the degree to which academic views of digital environments as “somehow democratizing and hence liberating” should also recognize that “these spaces are still beset with the tensions of power structures” (57).

In her view, the hope that the access offered by such sites will allow for “widely shared and discussed knowledge” free of the bonds of entrenched power systems should include the caveat that much of what ultimately gets distributed “already fits nearly within dominant narratives” (57). The practices Kelley has examined, she contends, are still subject to issues of “race, gender, sex, class, sexuality, etc.” (58).

Noting scholarship on the possibilities of importing fan-fiction processes into the classroom, Kelly cites Michelle Knobel and Colin Lankshear to caution that it may not always be possible or advisable to do so. However, she notes that fan-fiction communities adopt many features of formal writing instruction, such as peer review and revision, and that components of fan-fiction engagement mirror the goals of writing classrooms. In particular, these sites feature learning that is “entirely self-directed” and that is enabled by the kind of intense emotional engagement that fosters learning (58). For these reasons, Kelley urges more “in-depth investigation of the writing practices of these online communities” (58).


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Omizo & Hart-Davidson. Genre Signals in Academic Writing. JoWR, 2016. Posted 24 May 2016.

Omizo, Ryan, and William Hart-Davidson. “Finding Genre Signals in Academic Writing.” Journal of Writing Research 7.3 (2016): 485-509. Web. 18 May 2016.

Ryan Omizo and William Hart-Davidson, publishing in a special section on digital text analysis in the Journal of Writing Research, report on a process for investigating markers of genres, specifically in academic writing. They hope to develop a tool that will help advisors and advisees in graduate programs recognize differences between the rhetorical moves made by experienced writers in a field and those more likely to appear in the work of less experienced writers.

They draw on “rhetorical genre theory” to state that although particular kinds of text “recur” in the scholarship of a given field, simply learning patterns for these generic texts does not necessarily produce the kind of text that characterizes expert writing within the field (486). Specific instances of a particular genre vary from the “stable textual patterns” that are easy to identify (486).

As a result, the authors contend, understanding that textual patterns actually constitute rhetorical moves is a necessary component of successfully participating in a genre. Omizo and Hart-Davidson characterize the markers of a genre as “signals shared by author and reader about the social activity—the genre—they are co-negotiating” (486). Understanding the rhetorical purposes of genre features allows novice writers to use them effectively.

The authors work with 505 research articles from the SpringerOpen Journal archive. In order to determine how particular genre markers function as social signals, they begin by developing a coding scheme that mimics what human readers might do in finding clusters of words that do social work within a genre. They give the example of identifying a move essential to an article that can be labeled “science”: “propositional hedging,” in which the writer qualifies a claim to reflect stronger or weaker evidence (487). Omizo and Hart-Davidson argue that in searching for such moves, it is possible to identify a “key protein,” or crucial marker, that indicates the presence of the move (487).

After this initial coding, the authors analyze the texts and convert the markers they find to a graph that allows them to calculate “the relationships between words” (487), which then make visible similarities and differences between the uses of markers in expert work and in novice work, with the intention of allowing advisors and advisees to address the reasons for differences (489).

Their study addresses citation styles in chemistry and materials science (502). They argue that citations are among important kinds of “signaling work” that “communicate something about a text’s status as a response to a familiar kind of exigency to a particular audience” (488). They hoped to find “classifiable patterns in citations moves” that varied “consistently” between experienced and novice writers (489).

They review other ways of categorizing in-text citations, some recognizing as many as twelve different uses of citations. For their own purposes, they created four categories of in-text citations that could be recognized from “premarked cue phrases” similar to those used by D. Marcu, who used phrases marked with “although” and “yet” to locate rhetorical moves (491). Omizo and Hart-Davidson’s scheme, they contend, can recognize types of citation moves and assign them rhetorical functions across disciplines, without requiring any specific knowledge of the discipline or field in which the moves occur (490). Moreover, they argue that their system can distinguish between “mentor and mentee texts” (491).

They categorize citations into

  • Extractions: This term denotes “an idea paraphrased from source [sic] and attributed via a parenthetical reference” (491). In an extraction, the paraphrase itself does not reference the source. Such a rhetorical choice, they posit, “prioritize[s] the information” rather than the source author[s] as “active agents” (491).
  • Groupings: These include “3 or more sources within a parenthesis or brackets” (492). The authors see the social function of groupings as an indication of how the writer or writers locate their work on the topic in question in the larger disciplinary field. As opposed to an extraction, which notes “what particular agents are saying” about a topic, groupings indicate what “a community of scholars is saying” (493). Groupings often facilitate the groundwork laid out in research-article introductions, in particular allowing scholars to establish their ethos as knowledgeable members of the relevant community (493).
  • Author(s) as Actant(s): In this category, the author(s) of the source appear in the sentence as subjects or objects. The category also requires a publication date (493). Omizo and Hart-Davidson see this form of citation as “a qualitatively different means to engage with sourced material” (495), specifically allowing the writer of the current paper to interact directly with others in the field, whether to “affirm, extend, complicate, or challenge” (495).
  • Non-citations: This category encompasses all other sentences in an article, including references to named authors using pronouns or without specific dates (495). Recognizing that they are leaving out some moves that other coders might classify as citations, the authors argue that the limited “shallow parsing” their program uses allows them to more precisely determine “citational intrusion whereupon authors are making manifest their adherence to research conventions and signaling adjuncts to their arguments” (495). Thus, they exclude such components of a text as an extended discussion that is not marked by citation conventions.

Omizo and Hart-Davidson explain in detail how they convert the citation patterns their program discovers into graphs that allow them to chart the relationships between different citations (496-501). They believe that this process allows them to detect several phenomena that may be useful to advisors aiding students in developing their “scholarly voice” (507). The data suggest that it may be possible to use a coding scheme like the one proposed in this study to amass features that characterize a body of work by experienced writers and compare analogous features of an advisee’s draft in order to detect deviations that signal “that there is something this writer does not know about the ways others in the disciplinary area use” the particular feature, in this case citations (505).

For example, the data indicate that the papers of less experienced writers vary less and adhere to conventions more insistently than do those of more experienced writers, who have been exposed to more genres and whose status allows more deviation (503-04). Advisee papers exhibit more “elaboration” than do those of their mentors; Omizo and Hart-Davidson suggest that the detection of more Author(s)-as-Actant(s) citations signals this feature. Markers at the sentence level such as words like “actually” or “better” can point to the presence of more explicit evaluative stances in the work of the less experienced writers (505).

In sum, the authors propose that digital analysis can detect patterns in the citation practices of novice scholars that point to differences between their work and the work of more established scholars and thus can allow them to focus their revision on the rhetorical moves embodied in these differences.


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Geisler, Cheryl. Digital Analysis of Texts. JoWR, 2016. Posted 05/17/2016.

Geisler, Cheryl. “Current and Emerging Methods in the Rhetorical Analysis of Texts. Opening: Toward an Integrated Approach.” Journal of Writing Research 7.3 (2016): 417-24. Web. 08 May 2016.

Cheryl Geisler introduces a special section of the Journal of Writing Research focusing on the use of various digital tools to analyze texts. Noting the “rise of digital humanities,” which involves making use of the options software provides for “all sorts of rhetorical purposes,” Geisler and the authors of the articles in the special section ask two related questions: “How can we best understand the costs and benefits of adopting a particular approach? Are they simply alternatives or can they be integrated?” (418).

To experiment with different approaches, the authors of the special-section articles all worked with the same texts, a set of documents “produced by eight pairs of PhD advisors and their advisees” across the disciplines of Computer Science, Chemical Engineering, Materials Science Engineering, and Humanities and Social Sciences (418). This body of texts had been collected for a larger interview-based study of academic citation practices and source use conducted by one of the special-section authors, A. Karatsolis. Karatsolis’s coding was provided for half of the documents in the later study and the “coding schemes” were provided for all.

Geisler’s overview of the status of digital text analysis draws on the categories of I. Pollach, who proposed three types of analysis. To those categories, Geisler added two more, hand-coding and text mining. Geisler discusses

  • Hand-coding, in which human readers assign text elements to categories developed in a coding scheme;
  • Computer-aided content analysis, which draws on “content dictionaries” to “map words and phrases onto content categories”;
  • Computer-aided interpretive textual analysis, a.k.a. computer-assisted qualitative data analysis (CAQDAS), which aids human analysts in efforts to “manage, retrieve, code, and link data”;
  • Corpus linguistics, which searches texts for “words or terms that co-occur more often that [sic] would be expected by chance”; and
  • Text mining, which finds features pre-selected by humans. (419)

Geisler explores various current uses of each process and includes a list of software that combines qualitative and quantitative analysis (420-21). Her examples suggest that approaches like hand-coding and corpus linguistics are often combined with digital approaches. For example, one study used a “concordance tool (AntiConc)” to search teacher comments for traces of a “program-wide rubric” (421).

Discussing the possibility of an integrated approach, Geisler summarizes three examples. The first is from Helsinki University of Technology: the study combined “text-mining techniques with qualitative approaches” (421). A second, from 2011, is referred to as the KWALON Experiment. In this project, as in the study reported in the JOWR special section, researchers examined the same body of texts, a very large data set (421-22). Only one researcher was able to analyze the entire set, a result Geisler posits may result from the use of the digital concordance tool to select the texts before the researcher hand-coded them (422).

In the third example of integrated approaches, researchers from the University of Leipzig developed “Blended Reading,” in which digital tools help readers designate appropriate texts; expert human readers use “snippets” from the “most relevant” of these documents to “manually annotate” texts; and finally, these annotations contribute to “automatic detection” over “multiple iterations” to refine the process. The resulting tool can then be applied to the entire corpus. According to Geisler, “[w]hat is intriguing” about this example “is that it seems to combine high quality hand coding with automatic methods” (422).

Geisler offers the articles in the special section as a study of how “a choice of analytic methods both invites and constrains” rhetorical examination of texts (423).


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Head, Samuel L. Burke’s Identification in Facebook. C&C, Mar. 2016. Posted 05/10/2016.

Head, Samuel L. “Teaching Grounded Audiences: Burke’s Identification in Facebook and Composition.” Computers and Composition 39 (2016): 27-40. Web. 05 May 2016.

Samuel L. Head uses Kenneth Burke’s concept of identification to argue for Facebook as a pedagogical tool to increase students’ audience awareness in composition classes.

Head cites a range of scholarship that recognizes the rhetorical skills inherent in students’ engagement with social media, particularly Facebook, and that urges composition specialists to take up this engagement with “very real audiences” (27) to encourage transfer of this kind of audience connection to academic writing (27-28, 29). Noting that, according to the National Research Council, new learning depends on “transfer based on previous learning” (qtd. in Head 28), Head contends that, while much scholarship has explored what Facebook and other digital media have to offer, “the pedagogy of transfer with students’ previous experience and prior knowledge of audience in social media requires more scholarly analysis” (28).

In Head’s view, among the skills developed by participation in social media is the ability to adjust content to different audiences in varied contexts (28). He offers Burkeian identification as a means of theorizing this process and providing practices to encourage transfer. Further analysis of transfer comes from work by D. N. Perkins and Gavriel Salomon, who distinguish between “low road transfer” and “high road transfer.”

Low-road transfer occurs when a learner moves specific skills between fairly similar environments; Head’s example is the use of cooking skills learned at home to a restaurant setting. High-road transfer, in contrast, involves using skills in very different contexts. This kind of transfer requires abstract thinking and reflection in order to recognize the applicability of skills across disparate domains (30). Burke’s theory, Head writes, offers a means of evoking the kind of reflection needed to facilitate high-road transfer from the very different contexts of Facebook and a writing class (30, 31).

Head reports on Burke’s identification as a means of persuasion, distinguishing between classical rhetoric’s focus on deliberate efforts at persuasion and the “subconscious” aspects of identification (32); without identification, according to Dennis Day, persuasion cannot occur (cited in Head 31). Identification allows communicators to show that they are “consubstantial” with audiences, thus “bridg[ing] division” (31). This process invokes shared values in order to win audience adherence to new ideas (32).

Head explores aspects of identification theory, including “cunning” identification in which the values shared between audiences are not genuine but are rather created to generate persuasive identification and therefore work to the extent that the audience believes them to be genuine (32). In particular, he notes analysis by George Cheney that discovers “three main strategies” in Burke’s theory: “[t]he common ground technique,” which focuses on shared aspects; “[i]dentification through antithesis,” or the establishment of a “common enemy”; and “[t]he assumed or transcendent ‘we,'” to create group allegiance (qtd. in Head 32). Current scholarship such as that of Tonja Mackey supports Head’s claim that components of identification inform regular Facebook interaction (33).

Head reports on Facebook’s algorithm for determining how users connect with friends. This process, according to Eli Pariser, creates a “filter bubble” as Facebook attempts to present material of interest to each user (qtd. in Head 33). Head suggests that students may not be aware that this “filter bubble” may be concealing more complex combinations of ideas and information; introduction to the theory of identification in the classroom may make them more alert to the strategies that both link them to like-minded audiences and that direct them away from more challenging encounters (33).

Postings by an anonymous “example Facebook user” illustrate the three Burkeian strategies pointed out by Cheney as they inform a Facebook timeline (34). This user establishes common ground by sharing photos and posts that reflect a religious affiliation as well as an interest in fantasy that connects him to many friends. He establishes a common enemy by posting and then collecting likes in opposition to “mandated health care” (34). Finally, he generates a sense of the “transcendent ‘we'” by appealing to group membership in a National Novel Writing Month (NaNoWriMo) experience (34). These examples, in Head’s view, demonstrate the degree to which identification is a natural component of Facebook interactions.

For Head, the transfer of this inherent identification to an academic environment involves explicit instruction in the theory of identification as well as reflection on the students’ part as to how these actions can be applied in more formal or novel settings. Students can recognize the strategies and moves that constitute identification in their own Facebook interactions and then can locate similar moves in other types of writing, finally applying them consciously as they connect with academic audiences (35).

Head contends that more teachers need to use platforms familiar to students, like Facebook, to teach rhetorical skills and awareness; he urges teachers to share their experiences with these media and to publish analyses of their findings (36). He reports that his own students enjoyed beginning their rhetorical curriculum with a medium with which they were already engaged, using their own work as a starting point (35). He concludes with a schedule of suggested assignments for making the tenets of identification visible in Facebook and transferring awareness of them to academic projects (36-39).