Boler, Megan. “Digital Disinformation and the Targeting of Affect: New Frontiers for Critical Media Education.” Research in the Teaching of English 54.2 (2019): 187-91. Print.
Megan Boler contributes a “provocation” to an “In Dialogue” section of Research in the Teaching of English focusing on “Media.” She calls for attention to the influence of emotion in rhetorical communication, particularly in social media (187).
Boler argues that media literacy scholars and educators “lag behind advertisers and tech companies” in understanding the power of emotion to elicit responses (188). Social media, she writes, have enabled propagandists with this kind of understanding to target and manipulate public opinion in new and more powerful ways. In her view, such agents deliberately stoke emotional responses in order to create anger and division as well as distrust of public fora (187). In today’s media, Boler argues, “emotion and affect have become central currencies” in today’s “(digital) attention economy” (188).
To examine how media literacy education addresses the sophisticated use of emotion she describes, Boler’s team did a “preliminary review” of nine media literacy handbooks from 2017 and 2018 (188). She finds that these handbooks exhibit a consistent “cognitive bias,” focusing on fact-based critique including the recognition of “questionable URLs, . . . biased language, or missing sources” (189). Only four mention emotion at all.
She reports on one of the latter that provides guidance on recognizing “intentional” emotional appeals in fake sources but, in her view, absolves consumers of responsibility for their own emotional engagement. Another provides classroom activities that encourage students to “identify how the source affected their emotions” (189). While a first step, this approach, Boler feels, isolates emotion as an individual response (189).
Boler suggests a “pedagogy of discomfort” that asks students to examine the effects of identity, peer pressure, and other “unconscious emotional habits, patterns, and assumptions” that influence responses to media (190).
Emotion, in this view, is “not merely an ‘add-on’ that can be understood through a checklist.” Instead, emotion and affect are “fundamental,” Boler contends, and should be central to media literacy scholarship and education (190).